Website Redesign Cost in 2026: What You Should Expect to Pay

A website redesign usually costs between $3,000 and $15,000 for a small business site, $15,000 to $40,000 or more for a mid-size site, and $100,000 or more for a large, custom build. The final price depends on the size of your site, who does the work, and how much is being rebuilt.

If you are planning a redesign, this guide breaks down the real costs in 2026, what drives the price up or down, and how to set a budget that fits your business.

Website Redesign Cost at a Glance (2026)

Here is a quick look at what most businesses pay for a website redesign in 2026.

These are broad ranges, and quotes for the same job can differ by a lot. A five-page brochure site and a 200-page site with an online store are very different jobs, so always compare quotes on the same brief.

Refresh, Redesign, or Rebuild: Which Do You Need?

Not every project is a full redesign, and the type of work changes the price a lot.

• Refresh ($500 – $2,500): small visual updates, new photos, and a few layout fixes on your current site. Good when the site works fine but looks dated.
• Redesign ($3,000 – $40,000): a new look, new structure, and new content on the same platform. This is what most businesses mean when they say “redesign.”
• Rebuild ($15,000 – $75,000+): a fresh start on a new platform or with new code, often with new features. Needed when the old site is slow, insecure, or built on tech no one supports anymore.

A refresh is the cheapest option, but it cannot fix a site with deep problems. If your site is slow, hard to use on phones, or built on an old platform, a redesign or rebuild is the better spend.

How Much Does a Website Redesign Cost by Who Builds It?

Who you hire is the biggest factor in the price. Here are the main options.

Do it yourself: $100 to $5,000

If you use a website builder like Wix or Squarespace, or WordPress with a ready-made theme, you can redesign your own site for the cost of a plan and a theme. Builder plans run about $15 to $50 a month, and a premium theme is often a one-time cost of $50 to $100. This works well for very small sites with simple needs. The trade-off is your time, and the result depends on your design skills.

Freelancer: $3,000 to $10,000

A freelance web designer is the middle ground. Many freelancers in the US charge $50 to $150 an hour, or a flat fee per project. A simple redesign of a small site often lands between $3,000 and $10,000. Freelancers are a good fit when your site is small and you want a personal touch without agency prices. Ask for past work and references, since quality varies a lot.

Web design agency: $5,000 to $75,000+

Agencies charge the most, but you get a full team: a designer, a developer, a project manager, and often a copywriter and SEO specialist. Small business redesigns at an agency usually start around $5,000 to $15,000. Mid-size projects run $15,000 to $40,000, and large or custom builds can pass $75,000. Agencies are the right choice when the website is a core part of how your business makes money.

Monthly subscription services: $199+ per month

Some companies now offer redesigns on a monthly plan, often starting around $199 a month. You pay over time instead of one big fee, but the total can add up, and you usually do not own the work the same way. Read the terms before you sign up.

Website Redesign Cost by Platform

The platform your site runs on also affects the price.

• WordPress: $3,000 to $15,000 for most small business redesigns. Using a premium theme keeps the price low, while custom design and development push it higher.
• Shopify: $5,000 to $40,000+ for a store redesign, plus $29 to $299 a month for the Shopify plan itself.
• Wix / Squarespace: $1,000 to $5,000 for a small site, since the tools are simpler and the design work is faster.
• Custom or headless: $40,000 and up. Fully custom builds take the most time and the most skill, so they cost the most.

What Drives the Cost of a Website Redesign?

These are the factors that move a quote up or down.

1. Number of pages

More pages mean more design and build time. A five-page site costs far less than a 50-page site. Some designers charge per page, often $100 to $300 per page for design and build, and content migration can add $75 to $300 per page.

2. Custom design vs. a template

A ready-made theme is cheap. A fully custom design, built from scratch for your brand, costs much more because it takes more hours. Custom design is worth it when your brand needs to stand out, but a good theme is fine for most small businesses.

3. Features and functions

Extras add cost. Common ones include:

• Contact forms and booking tools
• Online store and payment setup
• Blog and news sections
• Customer login areas or member portals
• Live chat
• Connections to other tools, like your CRM or email software

Each feature adds design and testing time, so a site with a store and a booking system will cost more than a simple brochure site.

4. Content: writing, photos, and video

Fresh content costs money. Professional copywriting often runs $75 to $300 per page, and stock photos or a photo shoot add more. Custom photography can cost $3,000 to $15,000. Many redesigns also need new images, and good photos make a real difference to how a site looks.

5. SEO and moving old pages

A good redesign keeps your search rankings. That means setting up redirects from old pages to new ones, keeping your page titles and meta descriptions, and checking that nothing breaks. SEO work during a redesign is often billed separately, or as part of the agency package. A bad redesign can lose traffic, so this step matters.

6. E-commerce

An online store is the biggest cost driver. Product pages, carts, checkout, payment gateways, shipping rules, and tax settings all take time. A small store with 20 products is one thing; a store with 500 products and custom checkout is another. Most e-commerce redesigns run $25,000 to $100,000 or more.

Website Redesign Cost by Business Size

Here is how the price usually breaks down by the size of the business.

Small business (1–10 employees)

Most small businesses spend $3,000 to $15,000 on a redesign. The site is usually 5 to 20 pages, with a contact form, a services section, and maybe a blog. A freelancer or a small agency is the common choice here.

Mid-size business (11–100 employees)

Mid-size companies usually spend $15,000 to $40,000, and some go up to $80,000. The site is bigger, often 30 to 75 pages, with custom design, more content, and integrations with tools like a CRM or marketing software.

Large business or enterprise

Large companies spend $40,000 to $100,000 or more, and very large projects can pass $200,000. These projects include custom design, heavy development, accessibility checks, security reviews, and content in large volumes. They also take months, not weeks.

Hidden Costs People Forget to Budget For

The design quote is not the whole cost. Plan for these too.

• Domain and hosting: $20 to $250 a month, depending on your host and plan.
• Ongoing maintenance: usually 15 to 20 percent of the build cost per year, or $50 to $200 a month for a small site.
• Premium plugins and tools: $100 to $1,000 a year for things like forms, SEO tools, or security.
• Copywriting: $75 to $300 per page if you hire a writer.
• Stock photos or a photo shoot: $50 to $500 for stock, or $500 to $2,000+ for a shoot.
• Training: some agencies charge to train your team to update the site.

Add 10 to 20 percent to your budget for these extras so nothing catches you off guard.

How Long Does a Website Redesign Take?

Time and cost go together. A small redesign takes 4 to 8 weeks. A mid-size site takes 8 to 16 weeks. A large or custom project can take 16 to 24 weeks or more. The biggest cause of delay is usually content: waiting on text, photos, or approvals from the business owner. If you have your content ready before the project starts, the job moves much faster.

How to Set a Realistic Redesign Budget

Follow these steps before you ask for quotes.

1. List what the site must do. Write down the pages, features, and goals. A clear list keeps quotes honest and comparable.
2. Decide what matters most. If the site brings in leads or sales, spend more. If it is just a brochure, a simpler redesign is fine.
3. Get three quotes. Compare freelancers and agencies on the same brief, so the prices mean something.
4. Ask what is included. Check whether the quote covers copywriting, images, SEO redirects, and training, or whether those are extra.
5. Ask how you will pay. Some charge a fixed price, some charge by the hour, and some offer a monthly plan. A fixed price is the easiest to budget for.
6. Keep a backup fund. Set aside 10 to 20 percent of the budget for surprises. Redesigns almost always uncover something extra.

Is a Redesign Worth the Cost?

A redesign is worth it when your current site is holding you back. Common signs include an old look that hurts trust, a site that is slow or hard to use on phones, pages that do not rank on Google, or a site that no longer matches what your business offers. Poor design pushes visitors away: most people say first impressions of a site are driven by design, and a bad experience sends them to a competitor.

To judge the return, look at the numbers. If your site earns $1 million a year and a redesign lifts conversions by just 0.5 percent, that is $50,000 a year in extra revenue. If your site still works well and looks fine, a few small fixes may be smarter than a full rebuild.

Website Redesign Cost: FAQs

How much does a small business website redesign cost?

Most small businesses pay $3,000 to $15,000 for a redesign. A simple site with a freelancer sits at the low end, while an agency-built site sits at the high end.

How much does it cost to redesign a website on WordPress?

A WordPress redesign usually costs $3,000 to $15,000. Using a premium theme keeps the price low, while custom design and development push it higher. Hosting and plugins add to the yearly cost on top.

How much does it cost to update an existing website?

Small updates, like new text, photos, or a page refresh, cost $500 to $2,500. A full redesign with a new look and structure costs much more, usually $3,000 and up for a small business site.

Can I redesign my website for free?

Yes, if you do it yourself with a free theme and a website builder plan you already pay for. The only cost is your time. But a free DIY redesign will not match the polish of a paid design, and you still pay for hosting and your domain.

Does a website redesign hurt SEO?

It can, if it is done badly. Changing URLs without redirects, dropping pages, or losing content can hurt rankings. A good redesign keeps your URLs, sets up redirects, and keeps your key content and titles in place.

How often should you redesign your website?

Most businesses redesign every 2 to 3 years. Technology, design trends, and your business all change over time. Smaller updates every year can stretch that gap.

Last updated: November 2026