
How to Hire a Digital Marketing Agency: 10 Steps (2026)
Hiring the wrong agency wastes money and months. Follow these 10 steps to find an agency that fits your goals, your budget, and your business.

How much does website maintenance cost? For most small business websites, the answer is $50 to $500 a month, or about $600 to $6,000 a year. A small personal blog can cost as little as $5 a month if you do the work yourself, while a busy online store can run $300 to $1,000 a month or more.
But those ranges hide a lot. Two websites with the same $200 monthly bill can include very different things. One might cover hosting, updates, backups, and security. The other might be hosting alone, with every fix billed extra. This guide breaks the cost down line by line, shows three sample monthly bills, and explains how to keep yours down.
Last updated: November 2026. Prices are US dollars, based on 2026 guides from GoDaddy, Network Solutions, Nexal, and GruffyGoat. Prices change, so treat these as a starting point for comparing quotes, not as fixed prices.
Here is what different types of websites usually cost to maintain each month. These ranges come from GoDaddy’s 2026 guide, which is the most-cited set of figures in this area. Other 2026 guides quote wider ranges, mainly because they count different things, so we explain the differences below the table.
| Type of website | Monthly cost | Yearly cost |
|---|---|---|
| Personal blog | $5โ$75 | $60โ$900 |
| Small business website | $50โ$500 | $600โ$6,000 |
| Online store (small) | $300โ$1,000 | $3,600โ$12,000 |
| Large company website | $1,000โ$5,000+ | $12,000โ$60,000+ |
| Enterprise / custom site | $2,000โ$25,000+ | $24,000โ$300,000+ |
Notice how wide the small business range is: $50 to $500 a month. That is because “maintenance” means different things to different providers. At the low end, you pay for hosting and a few tools and do the work yourself. At the high end, a team handles everything, including content changes and fixes. The rest of this guide shows what sits inside each price.
Maintenance is the work that keeps a website online, safe, and up to date after it is built. It is not one job. It is a list of small jobs that repeat every month:
A cheap plan often covers only the first three items, and only in an automatic way. A full plan covers the whole list, with a real person doing the work. When you compare prices, always ask which of these jobs are included.
Every maintenance bill is made of the same parts. Here is what each part costs in 2026.
A standard .com domain costs about $10 to $20 a year to renew. Namecheap lists a .com renewal at around $18 a year (October 2026). The first year is often cheaper, sometimes $1 to $10, but the renewal price is the one that matters, because you pay it every year. That works out to about $1 to $2 a month.
Hosting is usually the biggest fixed cost. Shared hosting runs $5 to $15 a month. Managed WordPress hosting runs $20 to $60 a month. A VPS (virtual private server) costs $20 to $80 a month, and a dedicated server $80 to $300 or more.
Watch the renewal price. Many hosts sell the first year for $2 to $3 a month and renew at $10 to $30 a month. The cheap first year is not the real price.
SSL is the padlock in the browser address bar. For most small sites it costs nothing, because free certificates from Let’s Encrypt are included by most good hosts. A paid standard certificate costs $10 to $100 a year. Only large sites that need an extended validation or wildcard certificate pay $100 to $300 or more a year.
If a host or agency charges you $100 a year for a basic SSL certificate on a small site, ask why. You can probably get it free.
WordPress itself is free, but the paid tools around it are not. A premium plugin usually costs $30 to $100 a year, and some cost much more. For example, ACF PRO costs $49 a year for one site, and Gravity Forms costs $59 to $259 a year. A typical small business site runs two to five paid plugins, which adds up to $100 to $400 a year, or about $8 to $33 a month.
This is the easiest place to save money. Every plugin you do not use is a yearly bill for nothing. Check your plugin list once a year and cancel the ones you forgot about.
Many hosts include daily backups for free, and free backup plugins exist too. Paid backup tools or off-site backup storage usually cost $0 to $20 a month. What matters is not the price but whether anyone has ever tested restoring a backup. A backup nobody has tested is a hope, not a plan.
A basic firewall and malware scanner costs $5 to $50 a month. Uptime monitoring is often free or $0 to $30 a month. If your site is hacked, a one-time malware cleanup costs $50 to $200 or more per incident. That is why the small monthly security cost is usually worth it: one cleanup can cost more than a year of prevention.
Business email is often forgotten in maintenance budgets. Google Workspace costs about $6 a month per mailbox. If three people on your team need a business email address, that is $18 a month, or $216 a year. Some hosts include basic email for free, but it is usually less reliable than a dedicated email service.
Content updates and SEO work are often billed separately. A single blog post from a freelancer costs $50 to $500 or more. SEO tools like Semrush or Ahrefs cost $99 to $200 or more a month. If your maintenance plan includes “content updates,” check how many hours or posts that means. One hour a month of content help is very different from unlimited changes.
Ranges are hard to budget from, so here are three worked examples. Each one adds up the lines above for a real kind of site.
| Item | Monthly cost |
|---|---|
| Domain ($18 a year) | $1.50 |
| Shared hosting | $8 |
| SSL certificate | $0 |
| Two premium plugins ($120 a year) | $10 |
| Backup plugin | $5 |
| Total | About $25 |
On top of this, the owner spends two to three hours a month on updates and small fixes. If you value your time at $75 an hour, that is another $150 to $225 a month in time, even though no money leaves the bank.
| Item | Monthly cost |
|---|---|
| Domain ($18 a year) | $1.50 |
| Managed WordPress hosting | $25 |
| SSL certificate | $0 |
| Premium plugins ($180 a year) | $15 |
| Care plan (updates, backups, security, small fixes) | $150 |
| Total | About $190 |
This is the most common setup for a small business: a 10 to 20 page website where someone else handles the technical work, and the owner only asks for content changes.
| Item | Monthly cost |
|---|---|
| Domain ($18 a year) | $1.50 |
| Hosting (VPS or managed WooCommerce hosting) | $40 |
| SSL certificate | $0 |
| Store extensions and security tools ($360 a year) | $30 |
| Care plan with support hours | $300 |
| Total | About $370 |
Payment processing fees sit on top of this. Most payment providers take about 2 to 3 percent of each sale, plus a small fixed fee per order. On $10,000 of monthly sales, that is $200 to $300 a month in fees alone.
The platform your site is built on changes the bill. Here are the monthly totals from Nexal’s 2026 platform-by-platform breakdown:
| Platform | Typical monthly total | What drives the cost |
|---|---|---|
| WordPress | $120โ$730 | Hosting, plugin licences, updates and support time |
| Shopify | $190โ$1,400+ | Subscription ($39โ$399 a month) plus apps and changes |
| Wix | $120โ$700+ | Subscription ($17โ$160 a month) plus apps and help |
| WooCommerce | $350โ$2,400+ | Hosting, extensions, security, and support hours |
| Custom-built site | $500โ$3,500+ | Developer time for every change |
Shopify and Wix look simple because the subscription bundles hosting, SSL, and security. But the subscription is only the start. Shopify apps and design changes add up fast, and Shopify Plus costs around $2,300 a month before maintenance. WordPress looks cheaper at first, but the plugin licences and the hours of upkeep add up instead. Neither is clearly cheaper. It depends on how much help you need.

There are four ways to get maintenance done. The cheapest in money is rarely the cheapest in total cost, because your time has a value too.
| Option | Monthly cost | Best for | Watch out for |
|---|---|---|---|
| Do it yourself | $5โ$50 in tools, plus your time | Blogs and simple sites, if you enjoy the technical work | Three hours a month at $75 an hour is $225 of your time |
| Freelancer | $50โ$500 | Small sites that need a few hours of help a month | One person can be away, busy, or hard to reach in an emergency |
| Care plan (WordPress) | $50โ$350 | Small business sites that need steady, routine care | Cheap plans may only run automatic updates nobody checks |
| Agency retainer | $150โ$1,000+ | Bigger sites, stores, and businesses that need fast help | Lowest tier may not include content changes or emergency fixes |
Freelancer rates vary a lot by location. On Upwork, the median rate for WordPress developers worldwide is $15 to $28 an hour, while US agencies charge far more. A US-based developer usually charges $50 to $150 an hour. The cheaper rate is not always the better deal: a developer who takes three hours to do a one-hour job costs the same as the expensive one.
Hiring someone in-house is the most expensive option by far. A full-time DevOps or web maintenance role costs $150,000 or more a year in salary alone. That only makes sense for large companies, not small businesses.

The monthly price is rarely the full price. These are the costs that surprise site owners:
Before you agree to any plan, ask for a list of what is not included. The honest providers will tell you. The ones who will not are the ones who will surprise you later.
A $50-a-month plan and a $300-a-month plan can both call themselves “website maintenance,” but they do very different work. Cheap plans usually leave out:
None of this means cheap plans are bad. For a simple site that rarely changes, a $50 automated plan plus a developer you can call when something breaks is a fair setup. The mistake is paying $50 and expecting $300 worth of service.
These are the savings that actually move the number, not the vague “shop around” advice:
Skipping maintenance saves money for a while, and then it costs more than the maintenance would have. Updates pile up, and updating a site that is a year behind is riskier than updating it every month. Old plugins become security holes. Hackers scan the web for outdated sites automatically, and a hacked site can be down for days, lose its Google rankings, and scare away customers.
Backups also go stale. If nobody checks them, you may find out during a crisis that the last working backup is six months old. At that point the choice is to rebuild the site or restore an old version and lose months of content.
The minimum is not expensive: a domain, hosting, free SSL, automatic backups, and a monthly check that updates are installed and the site still works. That is about $10 to $30 a month plus an hour of someone’s time. Skipping even that is a gamble, not a saving.
Most small businesses pay $35 to $500 a month, or $400 to $6,000 a year. A personal blog costs $5 to $75 a month, and a small online store costs $300 to $1,000 a month.
Yes. At the very least you pay for the domain ($10 to $20 a year) and hosting ($5 to $15 a month). On top of that, the site needs updates, backups, and security checks. You can do that work yourself, but it still costs your time.
Between $50 and $500 a month. A simple site on a basic care plan sits near the low end. A site that needs regular content changes, support hours, and fast help sits near the high end.
Shared hosting costs about $60 to $180 a year, plus $10 to $20 for the domain. The first year is often cheaper because of sign-up discounts, so check the renewal price.
Yes. Software updates, backups, and security checks are monthly jobs at least. A site that is not checked for months can break quietly, get hacked, or fall behind on updates until fixing it becomes a big project.
Do it yourself on shared hosting with free tools: free SSL, a free backup plugin, and a free uptime monitor. That costs about $5 to $25 a month plus two to three hours of your time. It works well for simple sites, but it only works if you actually do the work every month.
Website maintenance costs $50 to $500 a month for most small businesses, and the number depends more on who does the work than on the website itself. The fixed parts, domain, hosting, SSL, and plugin licences, are small and easy to add up. The labour, updates, fixes, and support, is where the money goes.
Before you buy a plan, add up the fixed costs yourself using the lines above, then ask what the plan adds and what it leaves out. A plan that costs $150 a month and covers everything is a better deal than a $50 plan that bills every fix separately. And whatever you choose, do not skip the basics: a site that is not updated, backed up, and checked is not saving money. It is waiting for a bill.

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