
Ecommerce Website Cost: What a Small Business Pays in 2026
An ecommerce website costs $500โ$1,500 in the first year if you build it yourself, or $5,000โ$25,000 with an agency โ plus payment fees on every sale. Here is the full breakdown.

Looking for the best free landing page builders? You do not need to pay to get started. Several solid tools offer free plans that let you build and publish a real landing page โ no credit card, no trial that expires after two weeks. This guide compares eight builders with genuinely free plans, and spells out what each free plan includes and where it stops short.

One warning before you pick: “free” means different things on different tools. Some free plans limit the number of pages, visitors, or leads. Some put the builder’s branding on your page. Some lock the best templates behind a paywall. This guide focuses on those limits, so you can pick the tool that fits your actual needs โ not just the one with the loudest “free” label.
For the full picture, including paid tools and a deeper comparison, see our main guide to the best landing page builders. And if you need design ideas before you build, our landing page examples for small business show what good pages look like in practice.
Before the list, here is what to check in any free plan:
Every free plan has a catch. Here is the short version for all eight tools, so you can compare them in one place.
| Builder | What the free plan gives you | The catch |
|---|---|---|
| Carrd | Simple one-page sites on a Carrd subdomain | No custom domain; some templates and widgets need Pro |
| Mailchimp | Landing pages plus an email list in one place | Page and contact limits; Mailchimp branding; advanced features are paid |
| HubSpot | Landing pages, forms, and a free CRM | HubSpot branding; A/B testing and smart content need a paid plan |
| Wix | Full editor with hundreds of templates | Wix subdomain and Wix ads; no custom domain; limited storage and bandwidth |
| Canva | Fast, good-looking pages from templates | Canva subdomain; premium templates and brand kit need Pro; weak forms |
| Kit | Landing pages and forms built for creators | Subscriber limit on the free plan; automation is paid |
| Systeme.io | Pages, funnels, emails, and a small course | Limits on contacts, emails, and funnels; simpler page builder |
| GetResponse | Landing pages plus basic email tools | Contact and email limits; GetResponse subdomain; some templates are paid |
All eight tools above have real free plans โ you can keep using them at $0. But watch out elsewhere: many landing page builders advertise “free” and then ask for your card after 14 days. Before you build on any tool, check whether the plan says “free forever” or “free trial.” A trial is fine for testing, but your page stops working when the trial ends unless you pay. A free plan keeps your page live, with limits, for as long as you need it.
Carrd is the simplest tool on this list, and that is its strength. It is built for one-page sites: a personal page, a product launch, a waitlist, or a simple offer. The editor is clean and fast, and you can build a good-looking page in under an hour.
The free plan lets you build and publish simple one-page sites on a Carrd subdomain. You get a solid set of templates and basic elements like text, images, buttons, and forms. What you do not get on the free plan: a custom domain, more advanced forms, and some premium templates and widgets. Those need the Pro plan, which is cheap compared to most builders โ but if you only need one simple page, the free plan may be all you ever need.
Best for: a single simple page, a personal project, or a quick product launch.
Mailchimp is mainly an email tool, but its free plan includes a landing page builder. That makes it a good pick if your main goal is to collect email signups and send newsletters. You build the page, connect a signup form, and your new contacts go straight into your Mailchimp audience.
The free plan includes a limited number of landing pages and a limited number of contacts, and Mailchimp branding appears on your pages. You also miss out on advanced testing and automation features, which are paid. But for a small business starting an email list, the free plan covers the basics well โ a page, a form, and a list, all in one place.
Best for: small businesses building an email list alongside their landing page.
HubSpot’s free plan is generous in a different way: it includes a free CRM, free landing pages, and free forms, all connected. When someone fills in your landing page form, their details go straight into your CRM, where you can track them, send follow-up emails, and see the full history.
The free landing page builder gives you templates, a drag-and-drop editor, and basic analytics. Limits apply: HubSpot branding appears on free pages, and advanced features like A/B testing, smart content, and detailed reporting need a paid Marketing Hub plan. But if you want a landing page that feeds directly into a real CRM at no cost, HubSpot’s free plan is hard to beat.
Best for: businesses that want landing pages connected to a free CRM.
Wix is a full website builder, and its free plan lets you build a landing page with a lot of design freedom. You get hundreds of templates, a drag-and-drop editor, and the ability to add images, video, forms, and more. For a page that needs to look polished, Wix’s free plan gives you more design control than most tools on this list.
The trade-offs are clear. Your page lives on a Wix subdomain, Wix ads appear on the page, and you cannot connect a custom domain without paying. You also get limited storage and bandwidth on the free plan. But if design matters most and you can live with the Wix subdomain and ads for now, the free plan is a strong starting point.
Best for: a good-looking page where design matters and you are testing an idea.
Canva is known for design, and its free plan includes a simple website and landing page builder. If you already use Canva for social media graphics, you will feel at home: pick a template, swap in your text and images, and publish. The page builder is basic compared to Wix or HubSpot, but it is very fast, and the templates look good.
On the free plan, you publish on a Canva subdomain, and you miss out on premium templates, brand kits, and advanced features that need Canva Pro. You also get fewer options for forms and lead capture than a dedicated landing page tool. But for a simple page that needs to look great with almost no effort, Canva’s free plan is a fair choice.
Best for: a quick, good-looking page built from a template in under an hour.
ConvertKit, now called Kit, is built for creators โ writers, YouTubers, podcasters, and course sellers. Its free plan includes landing pages and forms designed to grow an email list. You pick a template, add your offer, and publish. New subscribers go straight into your Kit account, ready for a welcome email or a newsletter.
The free plan covers the basics: landing pages, forms, and a limited number of subscribers. Paid plans add automation, more subscribers, and advanced features. If your goal is to build an audience rather than sell a product on the page itself, Kit’s free plan is built for exactly that job.
Best for: creators who want a simple page that grows their email list.
Systeme.io is an all-in-one tool for funnels, email marketing, and online courses. Its free plan is unusually generous for this category: you can build landing pages and sales funnels, send emails, and even host a small course, all without paying. That makes it a strong pick if you want more than just a page โ you want a funnel that takes a visitor from signup to sale.
The free plan has limits on contacts, emails sent, and the number of funnels and pages, and some advanced features are paid. The page builder is also simpler than Wix or HubSpot. But for a small business or creator who wants a free funnel tool rather than just a free page builder, Systeme.io’s free plan covers more ground than most.
Best for: a free sales funnel or a simple online course setup.
GetResponse is another email marketing tool with a free plan that includes landing pages. The free plan gives you a landing page builder, signup forms, and basic email tools, with limits on contacts and monthly emails. Your page publishes on a GetResponse subdomain, and some templates and features are paid-only.
GetResponse’s free plan is a good fit if you want a landing page and an email tool in one account and you are still small. As your list grows, you will need a paid plan โ but the free tier is a fair way to start and test whether the tool suits you.
Best for: small businesses that want a landing page plus email tools in one free account.
Start with the free plan, build your page, and send it some real traffic. If the page converts and you need a custom domain, more pages, or no branding, upgrade then โ not before. A free plan that fits your job today is better than a paid plan for a job you do not have yet.
Yes, the plans in this guide cost $0 to use. But every free plan has limits โ on pages, visitors, contacts, or features โ and most show the builder’s branding. Read the limits before you build.
Usually not. Most free plans only let you publish on the builder’s subdomain. A custom domain almost always needs a paid plan.
HubSpot is a strong pick if you want a free CRM with your pages. Mailchimp or GetResponse work well if email marketing is your main goal. Carrd is best for a single simple page.
A free page on a subdomain can still rank, but it is harder than ranking on your own domain. For a page you want to rank on Google long term, use your own domain โ which usually means a paid plan.
Yes. Most free plans include forms and store the contacts you collect, with a limit on how many contacts or submissions you get. Check the limit before you drive traffic to the page.

An ecommerce website costs $500โ$1,500 in the first year if you build it yourself, or $5,000โ$25,000 with an agency โ plus payment fees on every sale. Here is the full breakdown.

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