Best Landing Page Builders: 9 Tools Worth Trying (2026)

A landing page builder lets you make a page that turns visitors into leads or buyers — without hiring a developer. You pick a template, drag blocks into place, add your text and a form, and publish. The hard part is choosing the tool. Some are built for speed, some for design, and some are free. Here are the 9 best landing page builders, with the right pick for each kind of business.

Last updated: November 2026

In this guide:

• What to look for
• The 9 best landing page builders
• Side-by-side comparison
• Best free options
• Common questions

What to Look For

Before you compare tools, know what matters:

• Templates. Good templates save hours. Look for designs made for your goal — lead capture, sales, sign-ups, or events.
• Ease of use. A drag-and-drop editor should feel simple. If you need a tutorial to add a button, the tool is too hard.
• A/B testing. The best tools let you test two versions of a page and keep the one that converts better.
• Speed. A slow page loses visitors. Some builders are known for fast-loading pages; others are heavy.
• Forms and integrations. Your page must connect to your email tool or CRM. Check that the tools you already use are supported.
• Analytics. You need to see visits, conversions, and where people drop off.
• Price. Costs range from free to over $100 a month. The most expensive tool is not always the best one for you.

The 9 Best Landing Page Builders

1. Unbounce — best overall for conversions

Unbounce is the classic landing page tool, built around one goal: turning clicks into customers. It has strong A/B testing, smart traffic tools that send visitors to the version most likely to convert, and an AI builder that drafts a first version of your page. It also has popups and sticky bars.

Price: plans start at about $99 a month. Best for: marketers and agencies who run paid ads and test pages often. Watch out for: the price. It is hard to justify for a single simple page.

2. Leadpages — best for small business

Leadpages is simple, fast to learn, and made for small businesses. It has solid templates, built-in lead capture, and easy connections to email tools. You can build a page in an afternoon with no design skills.

Price: plans start at about $49 a month. Best for: small businesses and coaches who want a good page without a learning curve. Watch out for: the design freedom is less than tools like Unbounce, and A/B testing is limited on cheaper plans.

3. Instapage — best for teams and agencies

Instapage focuses on teams that build many pages for ad campaigns. It has strong collaboration features, detailed analytics, and tools for matching page content to each ad. The editor is clean and the pages load fast.

Price: plans start at about $79 a month. Best for: agencies and marketing teams running lots of campaigns. Watch out for: no useful free plan, and the price climbs fast as you add features.

4. Carrd — best cheap and simple option

Carrd is the simplest tool on this list. It builds one-page sites — perfect for a product launch, a personal page, or a waitlist. There is almost nothing to learn, and the pages look clean.

Price: the Pro plan costs about $9 a year. Best for: simple one-page sites on a tiny budget. Watch out for: it is not made for complex funnels, blogs, or stores.

5. Wix — best all-in-one builder

Wix is a full website builder with strong landing page tools built in. If you want your landing page to sit inside a real website, with a blog or a store, Wix handles it. It has hundreds of templates and an AI builder that makes a first draft for you.

Price: a free plan exists; paid plans start at about $17 a month. Best for: businesses that want a website and landing pages in one place. Watch out for: pages can load slower than tools built only for landing pages.

6. Canva — best free design-led builder

Canva is known for design, and its free landing page builder is a good fit for simple pages. You get strong design tools, free stock photos, and easy publishing. It is a good choice when the page is mostly visual.

Price: free, with a Pro plan at about $120 a year. Best for: creators and small brands who care about how the page looks. Watch out for: no real A/B testing and limited marketing features.

7. Mailchimp — best for email and landing pages together

If you already use Mailchimp for email, its landing page builder is a natural fit. Pages connect straight to your lists, so new sign-ups flow into your email campaigns with no extra setup.

Price: a free plan exists; paid plans start at about $13 a month. Best for: email marketers who want pages and email in one tool. Watch out for: the builder is basic compared with Unbounce or Instapage.

8. HubSpot — best free CRM-linked builder

HubSpot’s free tools include a landing page builder tied to its free CRM. That means every form fill becomes a contact you can track, email, and follow up with. It is a strong pick if you plan to grow into HubSpot’s paid tools later.

Price: free tools available; paid plans start at about $20 a month. Best for: businesses that want pages connected to a CRM from day one. Watch out for: the best features sit behind paid plans, and costs rise as you grow.

9. Landingi — best value for money

Landingi gives you a full set of landing page features — templates, A/B testing, popups, and integrations — at a lower price than the big names. It is a solid middle ground if Unbounce feels too costly but you still want testing and automation.

Price: plans start at about $29 a month. Best for: small teams that want pro features on a smaller budget. Watch out for: fewer templates than the bigger tools, and a smaller community.

Side-by-Side Comparison

Prices are approximate and change often. Always check the tool’s own pricing page before you buy.

Best Free Options

If your budget is zero, start with one of these:

• Canva — the best free design and the easiest way to publish a good-looking page.
• HubSpot — free pages plus a free CRM, so you can track every lead.
• Wix — a free plan with a Wix subdomain, fine for testing an idea.
• Mailchimp — free pages tied to your email list, good for simple sign-up pages.
• Carrd — free for up to three simple sites, with very few limits for basic use.

Free plans usually mean the tool’s branding on your page, a subdomain instead of your own domain, and no A/B testing. That is fine for testing an idea. Move to a paid plan when the page starts bringing in leads.

Common Questions

How much does a landing page cost to build?

It can cost nothing if you use a free plan on Canva, Carrd, or HubSpot. Paid builders run from about $9 a year (Carrd) to about $99 a month (Unbounce). Hiring a designer to build one page usually costs a few hundred dollars and up.

Can ChatGPT build a landing page?

ChatGPT can write the code and the copy for a landing page, but it is not a landing page builder. It does not host or publish the page, and it does not give you a drag-and-drop editor, forms, or analytics. A practical way to use it is to ask ChatGPT to draft the headline, copy, and layout — then build the page in one of the tools above.

Where is the best place to build a landing page?

It depends on your goal. For paid ads and testing, Unbounce or Instapage. For a small business on a budget, Leadpages or Landingi. For a free start, Canva or HubSpot. For a page inside a full website, Wix.

Do I need a landing page builder if I have a website?

Not always. If your website builder already has good page templates and forms, you can build landing pages there. A dedicated builder is worth it when you run ads, test pages often, or need better conversion tracking than your website offers.

Start with your goal, not the tool. A simple page that loads fast and asks for one clear action will beat a fancy page with no clear offer — whatever builder you pick. If you want a second opinion on the shortlist, Zapier’s roundup of the best landing page builders covers much the same ground with hands-on notes.