A Guide to Launching a Product in the Food Industry

What is the best way to get into the food industry? The answer may be launching a product.

However, the food industry is constantly evolving, with new products launching every day. So, launching a product isn’t always easy.

In fact, according to NielsenWire, new products in the food and beverage industry have a success rate of about 10 percent, but this isn’t because the other 90 percent are bad. The problem is that many people can’t or don’t make their products stand out from similar products.

There are many things to consider, from the name to the ingredients, not forgetting packaging design and marketing campaigns.

In this blog post, we will look at how you can create a product successfully.

Identify Your Niche

The first thing in product creation is to identify your product’s niche. What sets it apart from other products in the same category?

For example, if you’re launching a curry sauce, there would be hundreds of different brands on the shelf because people like all sorts of curries.

So how could my brand stand out? Well, what about making an Indian-style sauce that contains ginger and coriander and traditional ingredients such as tomatoes and onions.

This will make my product unique and better suited for those who love trying new things. Make sense? Great! Now we can move on to step two…

Choose a Name

Once you have identified your niche, it’s time to choose a name.

The best names are descriptive and easy to remember. They also need to be searchable for people looking for your product online to find it easily.

A good example is ‘What the Pitta!’, an excellent food brand launched by two friends from the UK. The name isn’t too long or complicated, so customers can quickly recall when they see it on the shelf at their local supermarket.

Choose a Packaging Design

Now that you have your niche and name, it’s time to think about the packaging. This is where most brands fail. They get too creative with their designs without considering how customers will use them at home or in the office.

So make sure you consider convenience when designing your packaging design.

For example, if launching a sauce product, it must be easy to put on something like a plate of pasta before heating it. The same goes for sandwiches… the easier, the better!

If launching a beverage, don’t forget that many people take bottles to work. Consider things such as label durability and whether there are any special sealing mechanisms required to prevent leaks.

Work With Food Brokers

So, you’ve got your product name and packaging design sorted, now what?

Well, this is where food brokers come in. It’s best to work with professionals who know what it takes to get products off the ground because they have years of experience in launching new brands/products.

They will advise you on product launch strategies, distribution channels, and how best to advertise your product.

So choose carefully because this is likely to be the most critical step towards launching a successful product.

Launching a Product Doesn’t Have To Be Difficult

If you follow these steps and use food brokers, launching a product doesn’t have to be difficult. Just remember that the product needs to stand out from all the other products in its product category.

This can mean making it unique or better suited for customers looking for something specific or something they won’t find elsewhere. So what are you waiting for? Get started on your new product launch today!

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