5 LinkedIn Profile Tips You Need to Use

LinkedIn has over 310 million monthly active users, with a new member joining every two seconds.

With this high number of users, LinkedIn is without a doubt a powerful social platform. Unlike other popular social media platforms, it’s primarily a professional network.

If you want to engage with other professionals and like-minded business people, LinkedIn is the place to be. There’s no shred of doubt that it’s the titan when it’s all about managing your professional identity online.

Here are five LinkedIn profile tips to help you stay engaging and showcase your professional brand.

1. Upload a Professional Photo

If there are any LinkedIn beginner tips that you should know, this should be at the very top. This platform is primarily a professional forum where you interact with other like-minded people. As such, you should always have a professional photo present if you want high-quality engagement.

According to data produced by LinkedIn, a profile with a photo has 21 times more profile views than those without a photo. A picture is indeed worth a thousand words when it comes to a LinkedIn profile. Upload a professional photo and reduce the Click-Through Rate (CTR).

2. Update Your Contact Details

It’s imperative when on LinkedIn that you keep your contact details current. If you’re on LinkedIn seeking business chances, make it a point to make yourself accessible. Most prospective clients or employers won’t pay for the in-mail facility to find you directly on the platform.

If you provide a current phone number and email address, it is much easier to contact you. Other communication alternatives, such as Instagram, Twitter handle, or even a personal website, should also be included if it’s work-related and displays your abilities.

3. Improve Your Headline

The headline is your chance to impress any potential clients and employers. Use this valuable space well and sell your services and qualities. While you’ll find most professionals list their titles and current positions, go the extra mile; try including a few more distinguishing features.

The most important thing to remember is that you’re informing the reader of your capabilities, don’t go stating what you’re looking for; there’s a place for that. Be clear and don’t use clichés.

4. Cut Down on Jargon

To make sure you enjoy the full benefits of using LinkedIn, make sure you use simple language. If your profile is full of jargon and acronyms specific to a particular industry, your click-through rate will be through the roof.

The goal is to show how good you are and what you can offer. Focus on your achievements, as they’re your most powerful selling point.

Learn more on how to promote your business with LinkedIn.

5. Ask for, and Add Recommendations

Having a person who can vouch and recommend you will go a long way. Credibility is built when you have people who can back up your claims.

Make sure you ask for recommendations from people who know you and have benefited from your services.

Utilize These LinkedIn Profile Tips

Whether you already know what is LinkedIn or you’re a beginner, these LinkedIn profile tips will benefit you. This will improve your engagement and ensure you’re readily reachable.

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