5 Social Media Marketing Trends Every Business Should Be Using
Have you formulated a social media marketing strategy for your business?
Social media is a huge part of digital marketing and is one of the best ways to get to your target audience. Social media giants, like Twitter and Facebook, boast up to a billion users. With such an expansive reach, your business could be booming.
With the growth of e-commerce, neglecting social media can hurt your brand. Are you using social media marketing trends to their full potential?
Incorporate the following tips into your marketing plan to rise above the competition.
1. Influencer Marketing
Influencers are vital in making a brand more personable and relatable. In a world of screens, you have to take advantage of the parasocial relationships influencers provide.
Customers want someone they can trust. This marketing strategy builds brand recognition, partnerships, and reach. However, influencer marketing does not only foster relationships with the individual.
You can also reach their audience. Find an influencer that reflects your brand, and you’re likely to find a loyal market to tap into. Have them click for more by associating with their favorite influencers.
2. Keeping it Short and Sweet
Users’ attention spans are shrinking and are down to eight seconds. There’s a reason why Vine was once so popular. Its newer counterpart, TikTok, is a fresh social media giant for the same reason.
Consumers want bite-sized media that’s easy to digest. Microcontent is taking social media by storm. Take a page off of this advertising agency where small is the new big.
3. Now You See Me Now You Don’t
Stories and live streams have taken over regular posts on social media. Stories are much shorter than live streams. However, they operate on a similar wavelength, meaning that they are temporary.
Your followers feel more special with exclusive live streams and stories. You can take this up a notch by allowing your followers to participate in giveaways.
4. Customer Service Customer Connections
Providing customer service is integral to customer satisfaction and loyalty. Using social media for customer service offers a mutual avenue for discourse that is more accessible and affordable.
It also provides a sense of community among users and transparency. As a bonus, it bumps up your social interaction and engagement as you try not to get lost in the algorithm
5. Virtual and Augmented reality
Humans like to advance technology to the point where we mimic reality. In a paradoxical but amusing way, everything comes back full circle. We can see this in the likes of the viral game Pokemon Go.
Use VR and AR to appeal to bridge business marketing and digital marketing. Virtual reality extensions allow customers to “try on” clothing or model a car or furniture in their own homes. It makes online commerce feel more tangible while still maintaining convenience.
Are You Making the Most of Social Media Marketing Trends?
Are you ready to amp up your digital strategy with the latest social media marketing trends? The more commerce transitions online, the more personable and genuine you want to be. Give yourself an edge with influencers and keep it short and sweet with microcontent.
Connect with your audience in a helpful and accommodating manner utilizing customer service. Take the realm of e-commerce by storm. If you want to learn more about digital marketing and social media, check out our other blog posts.
