8 New Year Email Examples To Woo Your Subscribers

We’re inching towards the end of 2021 already, and it has been two years since the pandemic created a menace for all of us. With the vaccines and protective measures in place, economies are recovering at a healthy pace, and digital spaces have now become mainstream for buyers hailing from all demographic and psychographic groups. Thus, as email developers, we have to cover new year emails with greater creativity, and I have curated the top eight new year email examples for our readers. Being in the business of providing email design services has helped me pick the best illustrations that would inspire you to boost your bottom line significantly. So let’s begin with the new year email examples that your competitor probably wouldn’t want you to see:

#1 Ritual: Leverage Hero Image For Storytelling

Hero images are the underrated heroes of email marketing templates since most email designers don’t utilize them properly. If used smartly, hero images can slash off a huge chunk of your email copies without affecting their relevance and, in fact, increase your odds of expressing the message in the right way. You can experiment with the size, and in this example, Ritual has smartly used it to echo with their email template:

#2 Taco Bell: Surf The New Year Spirit With Genuine Marketing  Offers

Sometimes, the simplest marketing offers work the best, and this is the case with Taco Bell’s email example shared here. In most cases, the delivery charges happen to be the reason behind cart abandonment, and telling the recipients of free delivery can work wonders. It will help them take the call and browse your menu with your free delivery assurance in mind. Have a look at how their copy and hero image further set the mood for the offer discussed:

#3 Email Uplers: Share Highlights That Would Interest Your Readers

When you are confused regarding how to approach new year emails, one of the smartest ways of doing so is to share your yearly highlights with a simple wishing message. However, you should be mindful about sharing such messages as it is necessary that your message is relevant to their business and provides them with some sort of value. Here’s an interactive example from Email Uplers that used minimum possible content blocks to express their message and share what worked for them in the past year:

#4 Me to We: Simple, Effective Use Of Typography

Typography is yet another striking solution if you are confused regarding your email design strategy. In many cases, finding the right image becomes troubling, and you might even weigh different ideas like using vector images or some animated characters. However, typography can be a smart choice since you can get it done quickly, and it helps boost the prominence of the message’s central theme, as visible in the below example:

#5  Pennies: Playing With Images

Here’s a unique idea for our readers: play a bit with how you represent things in your images. In the below example from Pennies, you can see that they have made the UI (on the computer) look like a battery with 70% charge, and it uncannily resonates with their 70% discount offer. While this isn’t something that makes a lot of sense at first sight, it definitely reinforces the reader’s grasping of the 70% discount offer at a subconscious level. See if you can pull something similar:

#6 G2: Share Personalised Feedback

Till now, we have discussed design-leaning ideas, so here’s how you can make your email useful: Share personalized feedback or insights. Of course, this is applicable to businesses that have access to user data, and their subscribers shouldn’t feel that there is some violation of their privacy going on. Like G2, fitness band brands, email design services like ours, and other similar organizations can send emails similar to this one:

#7  Yes LifeCycle Marketing: Say A Thank You With Insights Into Your Business

If you want to play on the safer side, you can share insights into your business that would reinforce your subscriber’s trust in your products/services. In this example from Yes LifeCycle Marketing, they have curated a list of statistics that are based on instances/their performance as a whole, but for the individual reader, such asymmetrically inflated figures can foster a feeling of reassurance and instill optimism towards their services:

#8 Holden: Keep The Sales Upfront But Unintimidating

Holden has provided us with yet another beautiful-looking email that teaches us an important lesson: Keep the sales agenda upfront but don’t overdo it. Many brands would try to act too cryptic of their sales intent, and this actually leaves their subscribers confused regarding what is expected out of them. It is best to keep the purpose of the message clear but make sure it doesn’t intimidate the recipient, as illustrated in the below example:

Summing Up

The examples discussed here are curated carefully to help businesses draw inspiration for their New Year emails without skewing their brand language. One thing I would like to advise our fellow readers is not to overcomplicate their design.

Most brands would be bombarding your subscriber’s inboxes with all types of messages. The best you can do is to keep your overall message and design in sync with each other while focusing on a single aspect so that your recipients can easily decide whether they would want to take action or not.

Author: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.