Various website issues and ways to prevent and fix them fast
Literally, website accessibility is the ability of users to access all the services that a website provides. A measure of accessibility is uptime. It is measured in percentages, which show the amount of time a site is available to users in each period. And the website owner should strive to keep this indicator as close to 99.9% as possible. That is why it is crucial to constantly monitor the availability of the site and fix all problems as quickly as possible.
In more detail, the availability of the website means that the user can not only successfully enter the site. At the same time, the user must see all the content that the website owner plans to show him during his visit. Not a blank page or a piece of data, but all the important content. Only then can the site be considered accessible. In all other cases, the website has problems that can lead to unpleasant consequences. This is especially critical for business websites – in the case of complete or partial inaccessibility, customers will simply leave for a competitor.
Common website accessibility issues
When errors occur on a site, they can have various consequences. Starting with partial inoperability of the resource and ending with its complete inaccessibility. And such problems can lead to all sorts of losses – from a decrease in the influx of new users or loss of regular visitors, to financial and reputational losses.
But an experienced webmaster can easily fix any error that might cause your website to fail. This is because the webmaster knows where to focus his troubleshooting efforts. In most cases, all causes of website performance and stability problems usually boil down to a combination of a few basic problems.
One of the most common causes of website outages is problems with updates. And in this case, we are talking about updates of the service itself, as well as updates of the server part. It often happens that something goes wrong during updates. Or updates themselves are unstable. This can cause many different problems, from missing content to complete inaccessibility.
Also, one of the causes of problems with the website may be a wrong configuration of the server. After all, all virtual and non-dedicated servers contain multiple websites and multiple domains. This literally means that they will have a lot more than one single configuration file. And they are all managed by the server software. If you remove one of them, you may have trouble with the configuration file, which is the cause of the problem. In addition, the web page error often occurs when there are other configuration issues, such as redirect-related file recovery issues.
Another common cause, oddly enough, is a problem on the ISP side. It can be a local problem on the side of end users in a particular region or a global one.
Multi-regional website accessibility issues
Today, many companies have a website that works not only with one region, but with many at once. Thanks to this, companies usually expand their audience. This is especially true for online stores. And often there are situations where the website is available in some regions but inaccessible in others.
For example, this can happen if the Internet provider in some country has blocked a website or hosting. Or if a website has been listed in a regional DNSBL. In either case, it may cause problems that are not immediately apparent. And finding out the source of the problems can be very difficult.
However, this situation, as in the case of single-region websites, has a solution. It lies in the right choice of means for monitoring websites. And in this case, it is not at all about the standard methods of monitoring, to which many webmasters are accustomed. The ideal option – choosing the right automatic system for monitoring websites.
Best way for monitoring websites
Full-scale monitoring of websites is vital for their proper functioning. Because sometimes even minor problems can become a serious threat to stability and accessibility. And if you are a website owner or a webmaster, this will lead to a lot of different losses. You will spend a lot of time finding and eliminating each source of problems manually. And automation of the website monitoring is a way out of this situation.
And to perform website availability test – Host-Tracker is one of the best tools available. You can use this service, which is primarily designed for daily site monitoring 24/7. This will allow you to perform a large number of checks in a short time and at the same time. This approach will allow you to achieve maximum effect with minimum effort. This way, you will be able to find out not only if the website has stopped working, but also when and why. You will save your budget and your time by diagnosing and fixing problems faster.
HostTracker will also provide all the tools a webmaster needs to easily and automatically manage Google Ads. Each webmaster can easily set everything up to suspend Google Ads subscriptions in case of site problems. This will automatically suspend campaigns until the website is stable or back online. And then reactivate the Google Ads subscription.
You can even try website location tracker on Host-Tracker if you run a multi-regional website. This system will do all the tests you specify from specific countries. And, on top of all that, it will notify you whenever there’s a problem with accessibility or any other metric.
Google Ads and website accessibility issues
Every website owner wants to always be confident in the effectiveness of their advertising campaigns. Therefore, when launching a campaign, everyone wants to be sure that nothing will interfere with its work. However, even the most reliable websites become unavailable from time to time.
And if your website is unavailable for some reason, Google systems will automatically decide on your ad campaign. That is, all ads will be blocked because the resource advertised in them will be unavailable for scanning by the Google Ads parser.
Ads will also be blocked if the landing page is running with errors or misconfigured. Such errors include: 403 (access denied), 404 (page not found), internal server errors, etc. In this case it will be possible to restore the advertising campaign only manually. And only after double-checking the links to your site in the ads. And this, in turn, takes a lot of time.
On the other hand, minor website failures, such as partial or complete inaccessibility of content, may go unnoticed by Google’s systems. This means that users clicking on advertising links end up on a site that is not fully functioning. Or, even worse, they will follow “dead links” to an empty website.
Thus, even a short-term problem can stop an advertising campaign for an extended period of time. There are several reasons for this. First, the problem must be quickly localized and eliminated. Secondly, it will be necessary to make a request for recovery. And third, you will need to wait for the rechecking of links and the execution of the request.
