An Intro to PPC Marketing
Abbreviated as Pay Per Click, PPC is a form of internet marketing whereby advertisers pay to get their ds clicked. It is a way of buying visits to your website and not attempting to “earn” the same organically.
One of the most popular forms of PPC is search engine advertising. It lets advertisers bid for ad placement in search engine sponsored links when you search a keyword related to a business offering.
So much goes into building an effective PPC campaign.
That includes; researching the ideal keywords, selecting them, organizing them into well-planned ad groups and campaigns, and setting up PPC landing pages optimized for conversions.
A PPC agency can help you create intelligently targeted and relevant pay-per-click campaigns, allowing you to get charged less for ad clicks. If your landing pages and ads are satisfying, relevant, and helpful to users, Google charges you less per click. That means higher profits on your side. And this is a reason you need to consider their services.
The truth is, there’s no marketing strategy that is more measurable, controllable, and guaranteed to increase your leads, revenue, and visibility than a pay-per-click campaign. If done by an expert, you can expect results within a short time.
When choosing a PPC agency, you want to choose one that delivers! Whether you’re searching for Google Ads, displaying advertising, or Facebook and social media, the best one will overlook your campaign and give you the ideal results.
Some ideal PPC services you can look out for in a PPC agency of your choice include:
- Search Ads
Paid search marketing gets your landing pages to the top of search engine results in pages such as Google and Bing. You can, therefore, connect to searchers who are looking for your brand, industry, products, or services.
- Display ads
You can have your ads displayed across the web through display advertising. That helps you capture users’ attention through remarketing strategies and targeted marketing.
You can also take advantage of YouTube’s vast user base through in-stream ads. That allows you to target the relevant audience and display ads between Facebook videos, YouTube, and live streams.
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- Google shopping
The best PPC agency will help you get your products on Google’s first page results through shopping ads. Google shopping lets you reach customers who already have an intent of purchasing your product. They will also help you get customers with a high conversion rate through remarketing. And remind users who have previously visited your website about your product.
- Social media ads
These ads provide one of the most reliable PPC advertising targeting methods. The PPC agency will program your ads to reach users depending on their hobbies, networks, demographics, interests, and more.
Final thoughts
You will agree with me that most PPC agencies out there have thousands of clients. But will generalize and use copy and paste tactics. The truth is, there is no one-size-fits-all when it comes to PPC strategies.
The best PPP agency has only a handful of clients. And this allows them to create close working relationships. They learn the ins and outs of their respective industries so that they can deliver the best for your campaign.
