Exploring the Sources of WikiHow’s Revenue

WikiHow is a popular online resource that provides instructions and advice on a variety of topics. Its content is created and edited by volunteers, which raises the question: how does WikiHow generate revenue? In this article, we’ll explore the various sources of revenue for WikiHow, so that readers can have a better understanding of how the website is sustained.

Overview of WikiHow

WikiHow is a popular online knowledge database that provides instructions and advice on a variety of topics. Founded in 2005, its mission is to provide the world’s best how-to instructions in order to enable people to become more productive. WikiHow is one of the most popular websites in the world, with over 200 million monthly visitors. Its content is created and edited by volunteers, and it is currently available in more than 28 languages. With such an extensive user base and content library, it is only natural that WikiHow would have to generate revenue in order to sustain its operations.

Sources of WikiHow’s Revenue

A. Advertising

One of the primary sources of revenue for WikiHow is advertising. WikiHow generates revenue by selling advertisements on the website and its related mobile app. It also offers a range of different advertising solutions, such as display ads, sponsored content, and video ads. The website also allows advertisers to target particular user segments, such as location, age, gender, and interests.

B. Affiliate Partnerships

Another source of revenue for WikiHow is affiliate partnerships. This involves WikiHow partnering with other companies and websites to promote their products and services. WikiHow earns money by receiving a commission when users click on the affiliate links and make a purchase. This helps to generate additional revenue for the website.

C. Donations

WikiHow also relies on donations from its users in order to sustain its operations. The website encourages users to donate to help keep it running and to support its mission of providing free, helpful knowledge to everyone. Donations can be made through PayPal, credit cards, or a variety of other payment methods.

D. Merchandise

WikiHow also sells merchandise on its website. This includes t-shirts, mugs, phone cases, and other items that feature the website’s logo or artwork. This helps to generate additional revenue for the website, as well as to promote the brand.

E. Knowledge Partners

Finally, WikiHow has a Knowledge Partners program, which allows companies to purchase access to WikiHow’s content library. This allows companies to access WikiHow’s instructional content and to use it in their own products and services. Knowledge Partners also receive access to exclusive content and tools, such as analytics, editing tools, and custom content. This helps to generate additional revenue for WikiHow.

Conclusion

In conclusion, WikiHow generates revenue from a variety of sources, such as advertising, affiliate partnerships, donations, merchandise, and Knowledge Partners. By understanding these sources of revenue, readers can have a better understanding of how the website is sustained.