How to Choose a Company Name and Business Logo

Did you know that a logo will help develop brand loyalty? If you want to learn how to brainstorm your company name and logo, we can help.

In this guide, we’ll go over some logo ideas and how to choose a business name that will stand out from the crowd.

Want to learn more? Keep reading.

Tips on Brainstorming Business Names

First, you’ll want to pick a unique business name. You could run the risk of infringement if you choose something that sounds too similar. Also, similar names to other companies will confuse customers.

Next, you’ll want to consider your particular audience. Pick a name that will end up connecting with your audience.

Don’t pick something too obscure or fancy. There should be a link between your name and business, and your customers should be able to read between the lines.

Your business will be around for a while. You will need to talk about it, promote it, and use the name in different settings.

Are you considering a name based on a pop culture reference? This name might not remain significant in a few years. Choose a name consumers will recognize.

What About a Logo?

There are similar rules for choosing a name and logo. The choices will help shape your branding attempts.

The logo is something the customer will first see before looking at the name. The logo will also get used in different advertising and marketing supplies.

Your logo will get printed on envelopes, letterhead, email signatures, and social media websites. Your logo will also get printed on physical products like apparel and packaging.

Pick a logo design that works. Brainstorm a few different logo options. Try using a logo creator.

Your logo and company name will work together. When people see the McDonald’s logo, they know what the name is. The actual name of the company won’t even need to get included.

How Do a Name and Logo Work Together?

Logo and name are essential elements to branding. The name and logo should work together. These aspects will have a flair of personality. You don’t want these two elements to clash.

Use a logo that will strengthen your message, not confuse the message.

What’s the Long-Term Appeal?

You should avoid using funny names or puns. These names could be humorous right now, but not long-term. Choose a name that will reflect your image.

Consider writing down different names and saying them out loud. You can start to cross off ones that don’t sound right to you. What image does the name bring to mind when you say it out loud?

Have Fun Brainstorming Your Company Name and Logo

We hope this guide on picking a company name and logo was helpful.

Make sure the company name will reflect your business. Don’t pick a trendy name. Also, the logo should work with the name, so customers know the business right away.