How to Stay Consistent With Content Marketing: A Guide

57% of consumers say they follow brands to learn more about their products and services. But 45% say they’ll unfollow a brand if they have irrelevant content.

Based on these statistics, it’s important that you get content marketing right. Otherwise, you risk losing potential customers.

One important part of digital marketing is being consistent yet relevant.

If you’re having a tough time nailing the first part, then this brief guide will show you how to stay consistent with content marketing!

Set Up a Content Schedule

One of the most important steps in creating an effective marketing strategy is to set up a content schedule. Without one, you might be posting haphazardly, which can lead to inconsistency. For example, you might have 5 great posts in one day, then run out of steam and have none for the next day.

You might feel like you’ve got tons of great content to share, but the truth is, you’ll run out at some point if you don’t plan ahead. Setting up a content schedule can save your skin and ensure you post on a regular basis.

Curate Other Posts From Reputable Sources

As we’ve said before, you’ll run out of fresh original content at some point. So not only does it help to set up a content schedule and space out your content, but it’ll also be beneficial to curate other posts from reputable sources.

For instance, you can share interesting articles from resources like The Drum. This shows consumers that you have your ear to the ground and that you’re up-to-date with the latest and greatest. This can help position you as an industry thought leader.

Break Down Larger Pieces

One of our best content marketing tips is to break down larger pieces into smaller ones. Squeezing all you can out of existing content achieves several things.

For one, you can get more pieces to market. Also, the smaller pieces can act as an attention grabber and get you some leads. And you can generate more content quickly since the general idea’s already there!

For example, you can take an eBook and break it down into a blog piece and infographic. Share these things on your social media accounts, then add a link to the eBook at the end so those who are interested can download it.

Don’t Be Afraid to Reshare

Many people mistakenly think that with content marketing, every post needs to be something new. But in reality, it’s acceptable to reshare, so long as you don’t make it spammy.

After all, consumers aren’t on the internet all day, so they might’ve missed out on a great asset you shared earlier in the week. By reposting this asset later on in the week or month, this ensures that your content reaches as many eyes as possible. It also helps fill out your content calendar.

Stay Consistent With Content Marketing With Our Tips

When you can stay consistent with your content marketing, you’ll set yourself up for success. Consumers will be repeatedly pleased with what you have to offer, and as a result, they’ll trust your brand. From there, you’ll build a loyal audience that’ll support your company for years to come!

Do you want to learn more about marketing strategies? Then read our other blog posts now!