How to strategically make your website more engaging   

There are mainly two mediums on which we focus to retain the users website and app. Did you know that between 70 and 96 per cent of people who abandon your website never return? And on average, mobile app notifications can expect to retain only about 7.5% (approximately) of their users beyond the first month.

If your website doesn’t generate leads its useless, if your sales team doesn’t manage leads it’s useless and if your CRM doesn’t connect the 2 it’s useless!

Let us discuss how to maintain users on the website and mobile apps.

1. First impressions

A good onboarding process can set you up for success for years to come. It should be personalized (as much as possible), hands-on, and focus on removing as much friction as possible.

2. Engaging and scannable content

People rarely read your content word for word. Instead, they scan the page to pick out important words and phrases. If your content is made of long sentences and paragraphs that are hard to scan, no one’s going to stick around to read more. Instead, they’ll leave to find content that’s easier to consume.

3. Personalized Experience

Another way to increase mobile app retention is to tailor-fit the mobile app experience to the user. Personalizing the user experience can help you differentiate you from competitors and keep your users engaged. It also helps to build your user loyalty.

4. Visual content and Social Buttons

Marketers that use video grow revenue 49% faster than non-video users. Social buttons are a way for users to show an opinion without contributing too much time and effort. In milliseconds, a person can show if they like or dislike a piece of content, legitimizing their beliefs and making them feel heard.

5. Rewards and signup initiatives It’s important that you don’t take your loyal customers for granted. Reward them for sticking around. Exit intent popups are highly effective as they’re attention-grabbing without disturbing your visitors. Below are a few things you can do with an exit-intent popup to keep visitors on your site.

Invite visitors to chat with a support agent. Recommend popular blog posts to read

Offer an irresistible lead magnet in exchange for joining your email list. Using Gamification and employing push notifications to increase engagement as well as offer perks to engaged users and continually develop and optimize your mobile app is also an effective strategy. Wrapping up, if you plan and implement these retention strategies and complement them with effective marketing strategies, there’s no reason your mobile app/Website can’t be the next big thing.