The Indian film industry, known as Bollywood, has witnessed numerous films that have left an indelible mark on the audience. One such film that took the box office by storm was “Raees.” Released in 2017, this action-packed crime thriller starring Shah Rukh Khan in the lead role captivated audiences with its gripping storyline and stellar performances. In this article, we will delve into the success of “Raees” at the box office, exploring its record-breaking collections, critical acclaim, and the factors that contributed to its blockbuster status.
1. The Opening Weekend: A Grand Start
The success of any film can often be gauged by its opening weekend collections, and “Raees” did not disappoint. The film opened to packed theaters across the country, with fans eagerly waiting to catch a glimpse of their favorite superstar, Shah Rukh Khan. The opening weekend saw an impressive collection of over INR 93 crores, setting the stage for what would be a remarkable run at the box office.
The buzz surrounding “Raees” was palpable, thanks to its intriguing trailer and the anticipation of seeing Shah Rukh Khan in a never-before-seen avatar. The film’s marketing campaign was meticulously planned, creating a massive hype that translated into footfalls at theaters nationwide. Additionally, the release date was strategically chosen to coincide with a long weekend, further boosting its initial box office numbers.
2. Word of Mouth: Spreading Like Wildfire
While a strong opening is crucial, it is the word of mouth that truly determines a film’s longevity at the box office. “Raees” managed to strike a chord with the audience, garnering positive reviews and generating a strong buzz through word of mouth. The film’s engaging storyline, coupled with Shah Rukh Khan’s powerful performance, left the audience enthralled and eager to recommend it to others.
The dialogues of “Raees” became a rage among the masses, with several memorable lines finding their way into everyday conversations. The film’s gritty portrayal of the underworld, coupled with its emotional depth, resonated with viewers of all ages. This positive word of mouth propelled “Raees” to new heights, ensuring a sustained run at the box office.
3. International Success: Crossing Borders
The success of “Raees” was not limited to the Indian domestic market alone. The film made its mark on the international stage as well, earning accolades and setting new records. It became one of the highest-grossing Bollywood films overseas, with a significant chunk of its revenue coming from international markets.
The global appeal of “Raees” can be attributed to its universal themes and relatable characters. The film’s narrative transcended cultural boundaries, resonating with audiences worldwide. Shah Rukh Khan’s immense popularity and his ability to connect with viewers across the globe played a pivotal role in the film’s international success. “Raees” proved that Bollywood films have the potential to captivate audiences beyond Indian shores.
4. Impact on Shah Rukh Khan’s Career
“Raees” not only solidified its position as a blockbuster but also had a profound impact on Shah Rukh Khan’s career trajectory. Known as the “King of Bollywood,” Khan had previously experimented with various genres, but “Raees” showcased his versatility as an actor like never before. His portrayal of Raees Alam, a bootlegger with a heart of gold, received widespread acclaim and added a new dimension to his already illustrious career.
The success of “Raees” further cemented Shah Rukh Khan’s position as one of the most bankable stars in the industry. It showcased his ability to carry a film on his shoulders and draw audiences to theaters solely based on his star power. Khan’s performance in “Raees” was hailed by critics and fans alike, solidifying his status as a versatile actor capable of delivering both commercial success and critical acclaim.
“Raees” proved to be a game-changer at the box office, setting new benchmarks for success in the Indian film industry. Its record-breaking collections, coupled with critical acclaim, made it one of the most memorable films of its time. The film’s strong opening, positive word of mouth, international success, and impact on Shah Rukh Khan’s career all contributed to its blockbuster status. “Raees” will be remembered as a film that not only entertained but also left an indelible mark on the audience, showcasing the power of cinema to captivate hearts and minds.