The Importance of Supporting Women-Owned Companies

There are over twelve million women-owned businesses in the United States.

But, why should it matter? Why should you support companies run by women? let’s go through why you should support women-owned companies.

Women-Owned Companies Address Needs for Women and Non-Binary People

Because many companies are owned by men, they don’t always consider what non-men need in their products. They use men as the default, rather than thinking about how other people might require different options or sizes.

Women-owned businesses, on the other hand, take more perspectives into consideration. They do more research and reach out to more communities to see what their concerns are and what they need in terms of products and services.

Fight for Pay Equity by Supporting Women-Owned Businesses

Gender pay inequity is still a huge problem throughout the world. And, the issue is exacerbated for people who are also in other minority groups, like Black women, LGBTQ+ women, and indigenous women. Because women are more aware of this issue, businesses owned by top businesswomen are more likely to pay their employees equitably across the board.

Women entrepreneurs often start their own businesses to help them earn a regular income on their own, especially when they need a more flexible schedule. This can be particularly helpful for women with families, who may not be able to work a traditional nine-to-five job.

And, women-owned businesses are more likely to invest in other businesses, initiatives, and charities in their community. That is very beneficial for continuing to improve our society and helping other women-owned businesses further themselves.

Women-Owned Businesses Run Differently

We’ve seen the toxicity and harassment that’s come out of many men-owned companies recently. While it’s not the case across the board, women-owned companies tend not to be so entrenched in corporate structures. That allows them to be more collaborative workplaces, with more room for safety or for advancement in equal measures.

Feeling safe and having the ability to share their feelings and opinions make for a happier workplace, regardless of the gender of the employees. That’s what helps women-owned businesses stand out and succeed.

So, if you’re looking to invest directly in a business, you’re more likely to get a higher return on investment if you choose a women-owned business rather than a business owned by a man.

Finding Women-Owned Companies

Sometimes, you may have difficulty trying to find women-owned companies that offer the products you need. You may hear about these companies through word of mouth.

But, there are also lots of resources out there for you. You can look for a small business directory for your area. Try typing “women-owned companies near me” into a search engine. You can also look for online business options at your convenience.

Women-Owned Companies: Start Helping Today

So, what are you waiting for? Do your part and start helping women-owned companies.

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