Types of content marketing
As we mentioned earlier, the vast majority of small businesses already do content creation. However, they may not realize that their efforts fall under “content marketing.” One of the biggest misconceptions about content marketing is that content should be thousands of words. But the only thing that really matters is relevance and informativeness!
A website blog is the first thing that comes to mind when content marketing is mentioned, especially in discussions about SEO. It’s important to note that it takes a lot of time and effort to create a high-traffic blog. But it’s well worth it. Why? Because real quality content and longreads are like good wine – they only get more valuable as they mature! Old, strong publications on your blog have a direct impact on your brand’s credibility.
Social Media Marketing and SEO – Your social media channels are a key method of attracting customers to your site. Thus, it should be included in your content marketing strategy. Social media allows you to promote brand awareness on a larger scale than search results alone can offer, although it lacks the longevity of a blog post or other content on the site.
Frequently Asked Questions –
As we’ve shown in our example, the FAQs section is one of the most “relevant” and “informative” content you can offer your site visitors. Quick, informative answers to questions that determine the viability of your brand for the consumer are one of the best forms of content marketing for small businesses. Just make sure you use the right keywords.
Case studies / reviews –
what do we do before we buy a product or service? That’s right, we read reviews! Having a collection of customer reviews is a fantastic content marketing technique. It’s a much less time consuming content creation strategy than creating a blog from scratch. From an SEO perspective, it’s also an easy way to increase the number of indexed pages on your site, which positively affects the ranking of the site as a whole.
E-mail marketing –
E-mail marketing is often met with “hostility” among young marketers. Allegedly it is a relic of the past. This opinion discourages many small businesses from using it in their content marketing strategy. But targeted email threads personalized to your customer are a great way to promote other forms of content in your broader approach to content marketing. Your emails can easily link to blog articles, Instagram posts, or anything else your customer might be interested in!
Content Marketing Tips for Small Businesses
What is your target audience’s need?
You can’t create relevant and valuable content if you don’t know who your customers are! Content creation may end up being motivated by who you think your audience is, not who actually visits your site. It’s important to make the most of free content marketing tools like Yandex.Metrics and others that allow you to see which search terms are attracting organic traffic to your site. These search terms naturally correspond to content-related topics, and it’s much easier for your brand to capitalize on them!
Understand the state you’re in right now.
Before you run off to create a blog or newsletter, hold your horses. First, you need to take stock of the content marketing that your small business is already doing. If you’re a small team or one person, your bandwidth will be more limited. So, a good content marketing strategy based not just on wants, but opportunities, will maximize the areas you’re currently focusing on. Should you pull up social media and improve photo quality? Would sending monthly emails be of value and interest to your customers? Even a small effort will make a big difference in your brand credibility!
