What are The Top Characteristics of a Great Logo?
A logo is the face of the brand. Every business that exists on this planet needs a logo to make an impression and succeed. Everybody can scribble ideas down for a logo but creating one perfect design that has all the top characteristics takes time and skill.
A logo is the visual representation of the brand and also a key aspect of a successful business. To create a great logo, you must be aware of the top characteristics of a great logo. Designhill has compiled and mentioned those top characteristics below-
Simple
Simplicity is one of the most important qualities that a logo must-have. A simple logo is easy to remember, recognize, understand and connect with. However, while a simple logo design may seem easy to create if done well, there is a lot more to it than meets the eye.
Creating the simplest logo design can take hours of brainstorming, sketches, concepts, revisions, etc. Some people might feel a logo is not much important for a business. But, a logo acts as the face of the brand. It makes an impression subconsciously on the target audience’s mind. This directly affects the buying decisions, productivity, and overall feelings towards the company. Moreover, a simple logo is easy to handle, and view on a variety of platforms.
Relevant
While designing a logo always keep the purpose in mind and who this logo is being designed for. Just creating something that is visually appealing will not be helpful. The logo of a business must be relevant but it should not be a literal representation of the business itself. For instance, a custom logo for an IT company should be related to a concept based on the computer but it should not be a monitor and mouse exactly.
A logo design is one the first thing that people see in a new company they come across. It takes only a few seconds to make a judgment from that. If your logo design is relevant then people will sense trust and see the company as reliable and authentic. A design size guide comes in handy while creating a relevant logo design. You can use an online logo generator to use these great tools.
Distinctive
A distinctive logo is what sets the company apart from the competition. Your good logo will be of no use if it can get easily confused for hundreds of other businesses. So, the logo design you create for your brand must be unique and distinctive. It should be different from everything else in the industry while still being relevant.
Finding a balance and creating such a logo might be a tough part of the designing process. You can use a logo maker online and take professional help to create an appealing logo design. However, you will need to customize the logo and create a distinctive and relevant logo design. You can use great graphic design tools offered by such platforms.
Iconic
What does your custom logo mean to you? Your brand logo should be your passion and a great icon for your organization. The logo design must be iconic and stand for something. It must readily communicate a message, brand story, or mission of the brand to the audience. This will make your logo interesting as well as unique. Iconic logos are different and are not easily found.
Seeing your brand logo must evoke emotion in those who are closest to the brand- owners, employees, etc. Only then you can assure that it will relate to your customers as well. If you want to design an iconic logo, add a special meaning to it.
Timeless
When talking about graphic designs, either they are label designs, packaging designs or any other type of designs, designers usually fall into the trap of following the latest trends to create something modern and up to date. However, in reality, they are just creating some designs that will get outdated within a year. The best and the most popular designs are those which were designed 50+ years ago and are still effective and relevant.
A good logo design is one that passes the test of time. It will be visually appealing and effective as the day it was designed. Do not add graphic designs just to follow the trend or because everyone else is doing so. You must add only if it will benefit the logo, is relevant to the brand, and enhances brand identity. Creating logo design by following the latest trends will only keep you one step behind in the competition.
Memorable
When you create a simple, timeless, relevant, and distinct logo design it often results in a memorable one too. As soon as you hear the names, Nike, Starbucks, FedEx, etc, you can picture the logo in your head quite easily. It is partly because these companies are huge but also they have well-designed logos and their brand remains consistent.
A complex, outdated, irrelevant, and common logo design is so hard to memorize and even understand. The most famous logos are those which are simplistic, easy to memorize, and which connect with their target audience. In an ideal world, your target market can paint a picture of your logo design in their head. It will help your business to thrive and stay popular among your audience.
Reflective
The logo design of a company must always point back to the organization’s brand. A conservative icon always reflects a conservative organization. You can also try an artsy or whimsical icon if your business involves creativity. You can always choose icons that match the identity of your brand. It explains your brand correctly and also sends the right signals to your target audience. The icon must reflect who you are as an organization. Also, try to create something that connects with the target audience.
Versatile
A logo design is going to be represented in a variety of different mediums. It will be scaled down to fit on an ink pen or enlarged to fit on a billboard. Your logo design must look attractive in each and every size. So, try out different sizes and make sure the logo of your company or icon works on all your applications. The most popular platforms where a logo is displayed are print, web, promotional products, side of trucks, billboards, apparel, and more.
Relatable
If your company has a variety of products or services, then your logo must relate to your scope of offerings. You cannot create a logo that is perfect for one field and average for others. The logo components can be used in product line icons as it shows the relationship between the parent company and the derivative service.
Competitive
A great logo is one that stands out in the competition. Take a look at the logos of your biggest competitors. Do you have icon envy? If your competitors lack on some points like they haven’t invested in creating a great brand identity, you can take the advantage. Do something that your competitors lack and set yourself apart from the competition.
If your competitors have a great image and logo design, make efforts and catch up. You can research your competitors and find out what is already working out in your industry and then use it with a little twist.
Online logo generators like Designhill are quite useful in creating great, timeless, memorable, simple, and iconic logos. Desinghill also offers tools like flyer maker, brochure maker, etc to create stunning packaging design, brochure design, label design, business cards, etc.
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Author Bio: Jay Jangid has 2 years of experience in the news media industry with journalistic touch and knowledge of how to create and recreate information into news. Now serving ‘Top Ten Corner’ and ‘Netflix Trends‘ to serve people with right and original content.
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