When Is the Best Time for Posting On Instagram?
Did you know that North America has the highest social media users at 59%? This is followed by South America at 50%.
If you’re interested in growing your business or becoming an influencer, then the time that you’re posting on Instagram matters. What time is best you might wonder? Read this article on the best time to be posting on your Instagram today!
What Time Is It Best to Post on Instagram?
When it comes to posting and using a social media scheduling tool, the best time can vary from business to business. First, take a look at when it seems that your followers are online. In order to figure out the right time for you, this is vital.
This is also because Instagram rewards those who post most recently. So when your followers are online and scrolling through, they’ll see the most recent content that’s posted.
Next, think about what your goals are. Whether you’re looking to drive traffic, increase your Instagram engagement, or build awareness will impact the timing. Some could argue that it’s actually best to post before this so that fresh eyes can see your content before others.
What Time Is Best Approximately?
When you learn how to schedule an Instagram post, you’ll see that many of them will give you a time recommendation. It appears that one of the best times is 11:00 am on Wednesdays. They’re more likely to interact with posts in the middle of the week.
If you don’t have a ton of audience insights quite yet, try out this time and see if it makes sense. As you continue to grow, you can always expand further out and try out different times. Keep in mind that the timing can vary from platform to platform.
Keep in mind that 11:00 am is CDT. That works for Tuesdays as well.
The sweet spot is on weekdays between 11:00 am and 2 pm CDT. Keep in mind that if you post earlier, then you’ll have less competition as well.
The Best Time for Tech Giants
Considering your audience will vary if you’re in the tech world then Mondays from 10:00 am -10:00 pm CDT are best. Engagement tends to be during working hours Monday through Friday. The worst day for engagement is on a Sunday.
Does It Really Matter?
If you’re just using Instagram for fun then you can post at any time. In order to stand out, you’ll want to use specific times. If you don’t post during the optimal time, you risk not being seen.
The Best Time to Post on Facebook
If you’re like most consumers or businesses then you probably have multiple social media accounts. Keep in mind that the best time will vary from various accounts.
In order to have high-quality leads, Facebook is still the best option overall. The best time for Facebook is in the morning at about 9 am. Peak traffic is between 1:00 pm and 3:00 pm since people are taking their lunch.
If you’re looking to post on the weekend, choose between 9 and 10:00 am on a Sunday. It’ll drop after this and be very low around 2:00 pm.
The Worst Days to Post on Instagram
Don’t bother posting on a Sunday since it’s the worst time. This is mostly a day where people relax and use Instagram for fun. It’ll be harder to target your audience and really engage with them.
An interesting tidbit is that Instagram use has increased during the pandemic. Even during the quieter times when people are busy with work.
The Best Time to Post Reels
Reels are important whether you’re looking to become an influencer or promote your business. You’ll want to post about 4-7 reels per week in order to stay important.
Instagram will also pay close attention to when you’re posting reels as well. The best time to post reels on a Wednesday is 6, 7, and 10 pm.
The Best Time to Post on IGTV
IGTV is a great way for users to enjoy an excellent video experience, especially compared to other social media accounts. It’s best to post on IGTV on Wednesday at 8 pm. Monday through Thursday around this time will work as well.
When to Post on Your Instagram Story?
Since Instagram stories are watched by many, you’ll want to take full advantage of this. It’s a great way to build your connection with your audience as well. Many will tell you that they’re more interested in a brand after they watch their Instagram story.
Since it only lasts for 24 hours, you don’t have to worry about the right time for posting. Make sure that you pin and archive all of your best stories in the highlights section. This way people can still view it even after 24 hours.
The best time to post is Monday-Friday between 9 and 4 pm. If it’s after 9 or before 6 am, then engagement drops.
Consider Your Location
As you’re thinking about the best time to post, consider your location as well. If you’re in South America, then 4:00 am might actually be best. Meanwhile, if you’re looking to get in early, 12:00 am-6:00 am CDT is best for the United States and Canada.
Exploring the Best Time for Posting on Instagram
After exploring this guide, you should have a better idea of the best time for posting on Instagram. Take your time deciding which time is best for you and your business.
Would you like to explore more informative social media content? Be sure to check out our other articles on our site today!
