Why does your business need a mobile application?

Why does your business need a mobile application?

Are you wondering whether your business needs a mobile application? You are in the right place. We will help you understand the importance of a mobile application in your business.


So why does your business need a mobile application?


Your business will stand out

Majority of your competitors don’t have a mobile application. Having a mobile application for your business will make you truly stand out from the competition.


Marketing Channel

Custom developed mobile applications have custom features like push notification that allows you to send relevant information to your customers instantly. For instance you can send a push notification to your clients informing them of the new products and services you are offering, you can also send the notification informing them about offers you have.



Communication between your business and your clients is very important in any business. Communication is the major reason as to why your business mobile application. Think of this: the reminders you need to send to your clients to collect products once they are ready, reminders to make payments incase of installment payments, reminders to pay some debt and so much more. All these communications are made seamless by introducing a mobile application.


Mobile application is a way of collecting information from your customers.  This information is priceless for your business. You will be able to know the shopping behaviors and buyer personas being readily available to help enhance marketing strategies.


To Improve Customer Engagement

Customers will fall in love with any business that listens to them and they need an easy form of communication. They will communicate to enquire about your products or service or the status of their order, to complain, to make a comment etc.  These goals are only made easy when you have a mobile application for you business.


Brand Awareness

Mobile application increases brand awareness. This is because the app an extension of your brand. Mobile application helps you to reach potential new audiences.


Create an Effective Loyalty Programme

Think about this. Imagine a situation where your busness has a loyalty programme or in other words planning to introduce a loyalty programme so as to ensourage sales. In such a case, mobile application is the best thing to help you achieve the most reliable loyalty programme. Mobile applications makes it possible to have a digitalised loyalty. It makes it possible to reward your customers  for their spending. This will encourage them to come back and make more purchases. To achieve a digital loyalty programme, mobile application is no longer an option. It is compulsory to have it.


Cultivate customer loyalty

Cultivating the culture of loyalty from your customers is very important to your business to ensure that you will always have clients who will always choose to buy your products and services.

Billboards were initially a good way of marketing. But with time they will loose their purpose. People on the roads are busy rushing for a meeting, appointments, planning and generally distracted to notice the beautiful and huge billboards on the roadside. With all these distractions, people will always be on their phones. What does this tell you? You need a mobile application for your business, we slowly lose our impact on customers because of the immense amount of advertising surrounding us all and for us to save this situation, and we must be unique by having a mobile application.

It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and be just a “fingertip” away at all times.

I hope that you have been convinced. The major next task is to know where to start. Contact a reliable company like Glitex Solutions Limited to help you develop quality mobile application.





Article by The Best Mobile App Developers

Glitex Solutions Limited is a software development company based in Nairobi, Kenya dedicated to providing solutions for business in Kenya, East Africa, and Africa and across the globe. We are passionate about providing businesses with quality solutions.

Incase you are in need of mobile application development services or software development services; please don’t hesitate to contact us.

Marisa Lascala

Marisa Lascala is a admin of https://meregate.com/. She is a blogger, writer, managing director, and SEO executive. She loves to express her ideas and thoughts through her writings. She loves to get engaged with the readers who are seeking informative content on various niches over the internet. meregateofficial@gmail.com