3 Marketing Materials You Need to Start a Business and Keep It Going

In any given decade, 70 percent of businesses will fail. And perhaps the most unsettling thing about this statistic is that companies can fail to thrive for any number of reasons.

As a business owner, you can’t control the economy and there’s no accounting for consumer sentiment. But one thing you can do for your business is level up your offline advertising game with top-notch marketing materials. Keep reading for some of our most highly recommended marketing material ideas.

1. Brochures

If you’re like most people, chances are that there’s a justification process you have to go through every time you make a purchase. Sometimes your rationale is as simple as, “I need to eat lunch this week so I’m buying this loaf of bread.” And other times, you might be asking questions like, “Will this procedure work for my skin?” or “What other services do you offer?”

As far as print marketing materials go, brochures are the sales team that never stops promoting your business. Even if your prospects will still need to follow up with you, your brochure or booklet can do all the work of filling people in on the basics.

Plus, if you invest in that glossy, high-quality paper finish, you can indirectly cultivate a professional image that says, “I’m so serious about my business that I only use the best marketing materials.”

2. Stationery

As far as marketing materials for business go, stationery is as multipurpose as it gets. From scribbling out dates and phone numbers to writing out shopping lists, notepads are always useful to folks who are always on the go.

At the same time, however, if you or your employees need to keep track of something or take notes at a meeting, branded stationery is a quick and simple way to do exactly that.

In many ways, stationery is probably a more passive form of putting your business out there. But it’s a piece of printed material that can potentially allow you to hit two metaphorical birds with one stone.

3. Bottle Labels, Calendars, and Other Audience-Adjacent Stuff

Have you ever seen people come back from concerts with goodie bags and merch? It turns out that swag bags don’t have to be exclusive to carnivals and festivals. You can also use custom marketing materials to connect with your current and future clients.

The exact items you choose will likely require some thought. For instance, a custom water bottle might be a fantastic merchandising option if you’re a gym or a yoga studio.

But for other types of businesses, a calendar or a pen might be a better fit. Whether you’re in search of flyers, holiday cards, or planners, sites like digitalprintboston.com are sure to have what you need and then some.

Do Marketing Materials Make Sense for Your Business?

Now more than ever, businesses are looking for ways to put themselves in front of the people who need their products and services. Marketing materials are a fantastic way to do exactly that.

Plus, in many cases, promotional marketing materials are both affordable and image-enhancing. Order some cards or brochures and start promoting your business today.

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