4 Tips For Making a Business Website From Scratch
Did you know that as much as 46% of small businesses still don’t have a website? Today’s consumer relies on a business site to research products, find news, and generate relationships.
So what do you do if you’re still one of the thousands of businesses without a site? Well, you build one, of course!
Though making a business website from scratch can be difficult, we’ve compiled a list of tips you can use to make the process much easier. So keep reading to find out what you can do to bring your company online!
- Use a Website Builder
Thanks to sites like Squarespace and WordPress, you don’t need to be an expert in web development to create the skeleton of a fantastic-looking website in a matter of minutes.
Site builders take the guesswork out of web design, leaving you to focus on what matters most: putting your business in the spotlight! Plus, they’re customizable enough that you can change elements of each template and even install add-ons to help with your search engine optimization or Shopify integration, so you can truly start running an online business.
As you start designing, make sure everything looks cohesive. As this post points out, a jumbled design takes away from your message.
- Focus on Your Landing Page
By far, the most important page of a website is the landing page, as it’s the first point of contact most visitors will make with your business. Therefore, it’s vital that you populate it with all the important information they need to know.
That includes the following:
- Address
- Phone number
- Hours of operation
- Contact field
You’ll also want to include a section on the landing page that introduces customers to your business. Audiences love storytelling, so really paint a picture of who you are and what your company values.
- Populate Your Site With Content
No business website is complete without a blog section. Here, you can keep people up to date with everything your company is working on. More importantly, though, you can add value to their lives by writing about issues they’d really care about.
If you’re a site that uses environmentally friendly materials, for instance, you could create a post about why these materials are so helpful and what your company is doing to help save the planet.
- Build Great Links
As you start publishing great content that visitors are sure to devour, think about how you can incorporate links throughout your writing.
Linking is an important part of the SEO process, as it helps establish your company’s authority and makes search engine indexing easier for web crawlers. Generally speaking, you’ll want to include a few links throughout each piece, some of which link to other content on your website, and some of which come from outside, non-competitive sources.
It’s a complex process, but there are some great tutorials out there to help you get started.
Making a Business Website From Scratch Doesn’t Have to Be Impossible
At first glance, making a business website can feel like a tall order. But by using a template from a site builder, creating a fantastic landing page, and populating your website with fantastic content that includes strong links, you’ll have the basis of a great digital marketing campaign.
