Building a Brand: How to Develop Your Brand Voice
If you run a business in the 21st century, you need to start thinking about your brand. Your brand is a combination of the ideals you put forth as a company and the public perception of you.
If you want people to care about your brand, you need to grab their attention right off the bat. It takes fractions of a second for people to form an opinion about your brand.
One of the key parts of building a brand is developing a brand voice. But while there are many bits of business advice out there, it’s tough to find brand voice guidelines.
This article will walk you through some brand voice tips so you can better win over your target audience.
Figure Out Your Tone
Just like verbal communication, time is extremely important to developing your brand’s voice.
Your tone is less about the information you communicate, but how you communicate it. A consumer who doesn’t know you personally will form opinions based on the way you present your information.
Run some demographics. If you mainly have young people interested in your products/services, consider adopting a more casual, slang-based tone. Perhaps hire someone from the generation you’re targeting, so you don’t seem out of touch.
If you’re marketing towards businesspeople, consider adopting a more professional, serious tone. Hire writers who understand technical terminology, and have a firm grasp of finances.
Inject Color
Your brand isn’t just about the words you use — it’s also about the image you present. But images aren’t just limited to representational images of your products and your team members. The colors you use on your branding materials are key to your branding.
Become familiar with some of the principles of color theory. It’s best to only focus on a few colors. Just one color presents you as a bit bland, and too many colors make you seem a bit overbearing.
We recommend you make use of a triadic color scheme. Triadic color schemes use three different colors across from each other on the color wheel. These colors are different from each other, but through color theory, they work: Burger King’s logo is a surprisingly beautiful combination of red, yellow, and blue.
Conduct Research
An important principle of branding is to keep yourself constantly learning. Your brand should never stay stagnant — some of the most important companies in our day and age have rebranded several times.
Head over to this website we found, Site Altitude, to learn more about social media marketing strategies.
Understand These Brand Voice Guidelines
Once you understand these key brand voice guidelines, you’re far more likely to succeed in communicating the message that you want to communicate.
Figure out which tone you’re going for, spice up that tone with color, and constantly update yourself with research, and your brand will go far.
