Video Equipment Rentals: Top Tips and What to Look for

Video marketing is the best way to make a connection with your customers and prospects. About 69% of consumers want to learn about a product or service through video. Video marketing also leads to more traffic and sales.

Video is the most challenging content to produce. You have to have the right message, not to mention the right equipment.

Renting video equipment solves one of those challenges. You can save money with video equipment rentals because you don’t have to spend thousands on film gear.

Keep reading to discover what you should look for in video equipment rentals.

1. Analyze Your Needs

Improvising your shoot and renting video equipment don’t go well together. You’re bound to forget about an important piece of equipment or overlook a significant detail.

Plan out your shoot and determine what your video production needs are. Think about the location, time of day, audio needs, and the types of shots.

A single interior location allows you to keep the video equipment simple. If you have multiple locations, the equipment should be light and portable.

2. Reputation of Rental Company

There are plenty of options to rent video equipment. Some rental companies operate only online. There are probably a few retail locations in your area that offer rentals.

Read online reviews and referrals to learn about the companies. Check with your local camera store as well. They may rent video production equipment or know of reputable companies to work with.

3. Equipment Availability

A video rental company should have a wide range of equipment. You don’t need the latest and greatest equipment, either.

You might want to try out the brand-new equipment, but keep in mind that your vide3o production costs will go up. Rent slightly older equipment and keep your costs down.

The equipment also has to be available within your shooting schedule.

4. Take a Hybrid Approach

Even when you rent video equipment, you still have to know how to use it. You need to understand lighting, how to create a mood, editing, and framing a shot.

It’s a lot harder than it looks. You could hire a film crew, but that adds to your costs.

A new approach is to hire a virtual videographer. They connect to your set via video and they help you direct the production.

5. Rental Rules

Check to see what the rental rules are. You’ll have to put down a deposit in order to rent. Learn what the pickup and dropoff times are.

If you can’t make the dropoff time, find out if you’ll get charged another full day or half-day for the rental.

The Best Options for Video Equipment Rentals

You’re going to rely on video marketing more and more. The most affordable way to produce professional-quality videos is through video equipment rentals.

You get the best film gear without the costs or headaches. Just make sure that you follow the tips in this article.

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