How to Grow Your Instagram Audience

Clearly, the social media platform has had a profound influence on culture. That’s what makes it is a great place to grow your audience.

Although it’s easier said than done, you have a number of resources available to you. Here are some tips and tricks to help you reach a wider Instagram audience.

Make a Schedule

There’s more to gaining Instagram followers than posting sporadically. Not only should you plan out your content, but you should post at opportune times.

The best time to post is on Friday at 10 a.m. You should also post during the day and evening on Wednesday through Saturday.

Don’t forget to factor in holidays and special events to stay relevant. Planning out posts a few weeks in advance will save you the trouble of scrambling last minute.

Strive for Cohesiveness

Cohesiveness on your timeline is one of the key ways to grow your audience.

You need to think not only of when you post, but what you post. When you scroll down the timeline of your Instagram page, what do you see? A consistent color theme? A certain aesthetic or atmosphere?

If so, you’re on the right track. You’re well on your way to nailing down your personal branding.

Take Advantage of Videos

Brand building is more nuanced than posting pictures. Make sure you vary your content by posting videos. This can be through stories, IGTV, and reels.

Use them as an opportunity to share about your area of expertise and fun facts about you (or your business). This is also a great way to build authority among your Instagram audience.

To build trust on social media with your Instagram followers, click here for some tips and tricks.

Harness the Power of Hashtags

Hashtags are an underappreciated way to grow your Instagram audience. Whether you’re an aspiring influencer or a small business, using hashtags effectively will take some practice.

What kind of hashtags are trending in your industry? What are your competitors posting about? What relevant content do you see on the “Explore” page?

If you need ideas, check out a hashtag generator or borrow a branded hashtag to grow your audience.

Lastly, try pinpointing locations to garner Instagram likes from followers in the area.

Connect with Influencers

Don’t skip this step.

You may think you need to collaborate with mainstream influencers, but that isn’t true at all.

You can still be successful by connecting with influencers who have under 100,000 followers. This is because they’re likely an expert in their niche and have a loyal following.

Because these influencers’ following is so loyal, their audience is highly engaged. This means your sponsored post isn’t as likely to get lost on their newsfeed.

Start Growing Your Instagram Audience Today

After weeks or months of trying to grow your Instagram audience, it’s easy to get discouraged.

Thankfully, there are many ways you can gain Instagram followers and improve your personal branding.