Instagram Marketing KPIs That You Should Be Tracking at All Times
Do you want to be the best Instagram marketer?
About 7 out of every 10 Americans use social media daily, and Instagram is a top choice. It’s no surprise that Instagram is quickly becomes a staple of all successful marketing strategies. The popular photo-sharing app serves as an important hub for brands to share their content.
There’s no such thing as a one-size-fits-all Instagram strategy. However, tracking the right KPIs can fast-track your success.
Are you ready to gain insight into your social numbers? Read on to learn how to reach all of your Instagram marketing goals!
Setting Instagram Marketing KPIs
If you didn’t know, KPI, stands for Key Performance Indicator. Instagram marketing KPIs are a must for businesses interested in measuring success.
Performance indicating numbers speak volumes. The right KPIs can prove that your brand is connecting with its intended audience. You can finally track how well you’re doing on the platform.
Whereas, the wrong KPIs can leave you in the dark, wasting time on menial tasks.
You should be watching all of your analytics across platforms. However certain pieces of data warrant extra attention. To decide on the right KPIs for your company, start by setting goals.
Social Media Goals
What are your goals for social media?
Social media KPIs should be specific, measurable, and attainable. They must also connect with the business’ larger goals to be relevant time-wise as well! When setting KPIs, be sure they reflect what you want for success with any given campaign or channel.
Next, to reach a specific business goal, you must know how tracking our KPIs will help. Think beyond numbers and data.
How are you tracking metrics in terms of supporting your larger strategy? The more clear these objectives become–the better chance you’ll have at success!
Follower Engagement
The first KPI to track is follower engagement or engagement per follower. What does this metric tell you? You’ll have a firm grasp on the meeting with your content relative to your following size.
As a means to that end, it’s essential to keep track of your engagement rates on Instagram. This particular metric is the gold standard for measuring how well your business is connecting with its audience! If you can’t measure engagement, the rest of your Instagram marketing strategy will fall to the wayside.
It may be tempting to compare yourself against a brand like Nike, but this could be a mistake. It would help if you compared yourself against other similar brands in your niche. This will give you the best idea of what type of engagement you should be getting for your size following!
As a brand, it’s important to remember that not all user engagements are created equal. In the Instagram world, engagement with your posts is a strong indicator of how well your content resonates with the community. And as any marketer knows, engagement equals growth!
While those engagement numbers might look lovely on their own, they don’t mean anything without context. Comparing your content against other similar brands can give you fresh insight into what’s working and what isn’t.
Smart Marketing Shout Outs and Likes
Some brands might only want some feedback from their followers as as likes or comments. However, if you’re going to grow your following in a big way, you’ll need to cover every angle. You need to understand what your audience wants and needs thoroughly.
Likes and comments should be looked at closely to see which posts did better than others. However, confirm that people liked and commented on them because they feel similar about the content you’re sharing, not just out of politeness!
Next, shout outs or mentions are another important KPI for Instagram marketing.
An organic mention from a fellow Instagrammer is a great way to get more eyes on your content! This KPI works in conjunction with likes, comments, and engagement rates. You’ll receive a larger picture of how well audiences are responding to you.
These social media analytics can be tough to nail down but having a solid sense is a must. Study, test, and repeat to find out what works and what doesn’t work with your audience!
Popular Relevant Tags
Moving on, let’s think about popular hashtags in your content. Popular tags and how you’re using them in Instagram is an excellent indicator of the type of content people are looking for from others. Higher engagement rates with these keywords mean more potential followers!
To make tags work for you, you need to know what hashtags tend to work best for your niche or industry. In addition to reaching new audiences, this can also bring an increased sense of relevancy along with it!
For instance, if you’re in the food industry, you could use some of the most popular hashtags for foodies. Tags like #farmtotable or #makeitdelicious are sure to help you get the correct type of attention.
Looking at which tags underperform could provide a manageable list of unfollows if you’re running a business account. Low-performing tags may not be worth highlighting by themselves. However, they can contribute to a larger picture that can help you better understand your audience.
Related keywords are an easy way to increase your content’s relevancy. You should be using them as much as possible! Relevant hashtags can enhance the entire experience of browsing through other people’s content. Doing so will help you stay ahead of the curve and increase your chances of showing up in feeds on hashtags that perform well across the board.
Location Based Growth Rate
If you’re promoting a business account, locations are another critical metric to consider. Users are far more likely to engage with location-based photos than any other type of content.
For instance, if you’re a hotel and want to stand out, posting photos of people enjoying your facilities from all over the world is a great way to do so. It not only increases your brand awareness but will help you connect with users in those locations as well!
You can also check out these tips to make sure you’re taking visually stunning photos. Even for non-business accounts, using location tags can be very beneficial as well. Using widely recognized tags can help increase your follower count while also providing you with a more local audience.
Curious to see if specific locations are performing better than others? Monitor the growth rate of new followers who use location-specific hashtags! You’ll be able to see which places or regions are giving you the most significant boost in traffic over time.
Monitoring follower growth rates show you engagement metrics for different locations over time. It’s beneficial to keep track of places where your most loyal followers are coming from.
Instagram Insights Advanced Filters
For more instagram stats that matter, check out the advanced version of Instagram Insights. You’ll be able to see the exact number of posts and photos for each hashtag you use. Even better, they will show how many followers have clicked on, saved/saved it to their device, and commented on posts with that hashtag!
It’s important to note that you don’t need an Instagram business account to access Instagram Insights. You’ll be able to see all the same information, plus a few other features such as demographics and growth!
You can even use Instagram Insights’ advanced filters only to analyze the last month or year, depending on how regularly you post. If you haven’t been posting for very long, the previous month is a great starting point to see where your most significant growth areas are. However, if you’ve already built up traction over time, you’ll want to check out the advanced filters and only analyze content from the last year.
Building different custom audiences can be extremely useful when it comes to a variety of other applications. If you want to generate more sales from your website or blog, noting who follows you from those locations can bring some serious results.
You can build a custom audience from loyal followers. Send your custom audience tailored emails with special offers to boost conversions!
Basic Analytic Filters
Are you not quite ready for advanced analytics? The regular version of Instagram insights still provides excellent information about your audience. You can view crucial demographic info like age and gender based on only an email address.
As a whole, the basic Instagram filters allow you to see a few vital stats about your audience. You’ll be able to see how many people are using location-based stuff like photo tagging and geotags. However, you only have access to information from the last week.
The basic filters in Instagram Insights can help you get a better understanding of who your audience is. This can be helpful if you’re looking to target people based on location or language. You’ll be able to see how many people fall into each category, as well as how many of your followers are using the location-based tagging feature.
With all this in mind, custom audiences can be used for much more than targeting users on Instagram. They’re also great for monitoring things like customer spending habits or where they live!
Sales Generated
Moving on, you can also see your total sales generated per day, week, or month! Sales are always great metrics to keep an eye on.
You can use sale metrics to help you understand what days and times of the year bring in the most conversions. Conversion data is the most valuable information if you’re looking to schedule posts for specific days and times.
Remember that your audience may behave differently depending on where they live (i.e., different school calendars or work hours). Using the sale metrics, you can understand when your audience is most likely to buy and use it to your advantage.
What about the people who aren’t buying? If you see a sudden drop in sales, there could be several reasons for that.
If you go back to the demographics section of Instagram insights, you can see which people use location-tagging and geotags. Using this information, you might be able to identify a problem with your product or service that isn’t quite up to snuff.
Organic Reach Growth Rate
In the marketing industry, the sooner you can measure your efforts, the better. Once you’ve set your social media KPIs, it’s essential to keep track of them over time with the organic reach growth rate.
Growth tracking will show whether or not your efforts into your Instagram strategy are paying off. If your content is getting in the hands of more people, chances are you’re making progress with your digital marketing!
Once these numbers start to climb consistently, it means that your brand is moving in the right direction. Your content is getting out there and being seen by new eyes. Keep up the excellent work!
Now that you know what metrics you should be tracking on Instagram, remember that these KPIs are only part of a more extensive process. We highly recommend using an analytics tool in conjunction with Instagram. This will give you a stronger sense of how your brand is performing both on and off-site!
Meanwhile, remember to track KPIs regardless of the platform you’re using. Instagram is not the only place where customers can interact with your business – they can do it almost anywhere online! You must know what type of content resonates best with all audiences regardless of where they are.
Success in the Marketing Industry
As you can see, Instagram marketing KPIs help in numerous ways. Relevant data is the key to assessing how well your marketing strategies are doing.
Social media analytics take time to learn and master, but following these tips will go a long way! Pick one of the KPIs from this article that you can focus on today.
We suggest starting with follower engagement. Notice what posts are resonating with followers and what content is missing the mark. Then you can fine-tune your social media strategy for the ultimate success! For more tips, check out the rest of this site.
