Raees Box Office Business: A Comprehensive Analysis

The Indian film industry is one of the largest in the world, producing hundreds of movies each year. One of the most highly anticipated films of 2017 was Raees, starring Shah Rukh Khan. The movie was released on January 25, 2017, and was directed by Rahul Dholakia. Raees was a commercial success, grossing over Rs. 300 crores worldwide. In this article, we will take a closer look at the box office business of Raees and analyze its success.

Storyline and Cast

Raees is a crime thriller set in the 1980s and 1990s in Gujarat, India. The movie follows the life of Raees Alam, a bootlegger who rises to power in the underworld. The film’s cast includes Shah Rukh Khan as Raees Alam, Mahira Khan as his love interest, and Nawazuddin Siddiqui as a police officer trying to bring Raees down.

The movie’s storyline and cast were highly anticipated by fans of Shah Rukh Khan and Bollywood cinema in general. The film’s trailer generated a lot of buzz on social media, with fans eagerly awaiting its release.

Box Office Collection

Raees was released on January 25, 2017, and grossed over Rs. 20 crores on its opening day. The movie continued to perform well at the box office, grossing over Rs. 100 crores within its first week of release. By the end of its theatrical run, Raees had grossed over Rs. 300 crores worldwide.

The movie’s success can be attributed to several factors, including its star cast, storyline, and marketing strategy. Shah Rukh Khan has a massive fan following in India and abroad, and his presence in the movie was a significant draw for audiences. The movie’s storyline, which was based on real-life events, also resonated with audiences.

The film’s marketing strategy was also crucial to its success. The movie’s trailer generated a lot of buzz on social media, with fans eagerly awaiting its release. The film’s producers also used innovative marketing techniques, such as releasing a series of short films that provided a backstory to the movie’s characters.

Critical Reception

Raees received mixed reviews from critics. While some praised the movie’s performances and storyline, others criticized it for glorifying crime and violence. The movie’s portrayal of Muslims also drew criticism, with some accusing it of promoting negative stereotypes.

Despite the mixed reviews, Raees was a commercial success, grossing over Rs. 300 crores worldwide. The movie’s success at the box office can be attributed to its star cast and marketing strategy, which helped generate buzz and attract audiences.

Impact on Bollywood Cinema

Raees’ success at the box office had a significant impact on Bollywood cinema. The movie’s success proved that there is still a market for crime thrillers in India, and that audiences are willing to watch movies that tackle controversial topics.

The movie’s success also highlighted the importance of marketing in the Indian film industry. Producers are now investing more in marketing and promotion to generate buzz and attract audiences.

In conclusion, Raees was a commercial success that grossed over Rs. 300 crores worldwide. The movie’s success can be attributed to its star cast, storyline, and marketing strategy. While the movie received mixed reviews from critics, its impact on Bollywood cinema cannot be denied. Raees proved that there is still a market for crime thrillers in India and highlighted the importance of marketing in the Indian film industry.