Spotify for Musicians: A Primer for New Musicians
Spotify is a music streaming service with over 271 million active users, including 113 million Spotify Premium subscribers. With such a large user base, Spotify has become an attractive platform for musicians to promote their music. So, how does Spotify promote musicians? Let’s take a look.
Editorial Playlists
One way that Spotify promotes musicians is through its editorial playlists. These are playlists that are curated by Spotify’s in-house team of music experts and highlight the best new and upcoming tracks in specific genres. For example, see the list of Hot Sugar. Getting your song featured on one of these playlists can give your career a major boost, as it exposes your music to a large number of potential new fans.
Algorithm-Based Personalization Feature
Another way that Spotify promotes musicians is through its algorithm-based personalization feature. This feature provides personalized recommendations to each user based on their listening habits. For example, if you regularly listen to Hot Sugar, you will likely see more recommendations for artists like Lucki Eck$ in your personal playlist.
How did Lucki Eck$ Show Up on the Recommendation List?
As a young rapper from Chicago, it seems unlikely. However, on his recent release “All Senses” he tunes into Hot Sugar’s beat.
This feature is extremely valuable for up-and-coming artists looking to make a name for themselves, as it allows them to be seen by more people. If a particular artist or song frequently appears in your recommendations, other users will likely see those same recommendations when they see your profile. As a result, this can help new artists gain exposure and grow their following.
Promote Music Through Direct Ads
Finally, Spotify also allows artists to promote their music through ads directly. Spotify ads can take many forms, including audio, video, and display ads. These ads are served to users based on factors like their age, location, and listening habits. Artists can use these ads to target potential fans who are most likely to be interested in their music.
Spotify offers several ways to make the ads yourself with Spotify Ad Studio. You’re able to create and manage your self-serve campaigns and report on their success. You can set marketing objectives, audience targeting, and track campaigns–all in real-time. Plus, record audio ads for free!
Final Thoughts on Getting Started on Spotify
Spotify is a powerful tool that musicians can use to promote their music and reach new fans. By taking advantage of Spotify’s editorial playlists, personalization features, and advertising capabilities, artists can significantly increase the visibility of their music and build a larger fan base. If you’re an aspiring musician looking to get your start in the industry, make sure you utilize all that Spotify has to offer!
