About 300 hours of video get uploaded to YouTube every minute. Video content has taken over the internet. People spend hours watching video content on a variety of devices.
Do you want to jump on the video bandwagon to promote your brand? The one thing that’s stopping you is the lack of video content ideas.
You don’t need a state-of-the-art studio to make great video content. You need your phone, great audio, and ideas that people can relate to.
If you’re looking for new video content ideas and inspiration, you’re in the right place. Keep reading to learn five creative ideas for video content.
- Answer a Question
If you’re planning to post your video on YouTube, you have to take a slightly different approach than you would with Instagram or Facebook. That’s because YouTube is a search engine, just like its parent company, Google.
Think about how users search for video content on the platform. They usually start with phrases like “how to…” or “what is…”
Write down the most common questions your audience has about your service or product. Answer those questions in your videos and apply video SEO best practices to make sure your video gets found.
- Record a Journey
People love to get inspired by others. You see this often in weight loss or fitness where people record their journey from overweight to fit.
You can do the same with your business. You can record your entrepreneurial journey that shows others the highs and lows of starting a business.
- Whiteboard Animation
If you’re explaining a complex problem, you can use whiteboard animation to communicate it. If you’re looking at the camera and reading a script, you’re going to lose your audience a few minutes into the video.
Whiteboard animations are engaging and memorable. You can use them for sales presentations, explainer videos, and product introductions.
Don’t get overwhelmed if you don’t want to animate videos. There are plenty of software tools available that do that.
- Make a Parody
You can jump on cultural trends and make fun of them. A great example is poking fun at the latest fad, the milk crate challenge.
Companies that jump on trends have to tread very carefully. Your brand has to come off as fun and playful, otherwise, it can seem disingenuous.
- Time-Lapse Video
A time-lapse video is one where you record something and speed up the video to show the passing of time.
You have a lot of room to get creative with these videos. These are great if you’re putting together a project, like building a product.
They’re also good for videos that take people behind the scenes of your company for the day.
Unforgettable Video Content Ideas
Video content is the present and future of social media. If you’re ready to dive into video production to promote your business, you have to create memorable videos.
These video content ideas give you plenty to think about as you explore ways to get your brand out there.
For more startup business tips, check out the other articles on the blog today.