5 Advantages and Disadvantages of Eyeliner Boxes

Introduction

Eye makeup adds a charm to the personality, and every makeup lover prefers buying eyeliner in this regard. The eyeliner boxes give them a stunning look and engage the buyers easily. They are small in size and are made according to the size of eyeliners of every brand. They are shipped flat, and brands can assemble them with much ease. Astonishing use of the custom options like embossing, die-cutting, and silver/gold foiling becomes a source of attraction for the buyers. Detailing is made more visible to make it easier for the buyers to choose them in their favorite color and other desired specifications. 

It will be much surprising for the various people to know that along with a long list of benefits, the eyeliner boxes also have some disadvantages. They are made in an artistic manner and are inevitable for cosmetic brands. However, solving the mystery is also vital. Let’s discuss both the advantages and disadvantages briefly.

Advantages

• Product Protection

Eyeliners are quite delicate and could get harmed with a little pressure applied over them. However, the credits go to the eyeliner packaging boxes that keep this delicate eye makeup item safe throughout the shipping and life cycle. Makeup lovers can also keep them along in their bags safely for use in need of an hour. Moreover, the influence of changing environmental conditions also gets minimized. This single trait benefits the brands as customers love getting the product in the perfect conditions and preserved for a longer duration. 

• Cheap Branding

Getting noticed by the maximum consumers is the primary need ad wish of the cosmetic brands. Therefore, they purchase the eyeliner boxes bulk from the packaging firms printed with the information about their brand. It benefits in the cheap branding of the business with more effectiveness than doing it through TV commercials or other tactics. The brand information like name and tagline is displayed in the engaging fonts and while applying the techniques like the use of raised inks. 

• Conveys Information

There is a huge variety in the shades and ingredients used in the eyeliners. They even differ in a way that some of them come in the shape of pencils. At the same time, the rest of them comes in powder, gel, or liquid forms. Custom eyeliner boxes aids in recognizing them easily as the whole information about them is displayed over the packaging. Makeup lovers can easily check their specifications and can buy one according to their needs and choice. 

• Appeals Customers

Arousing the interest in the buyers about a certain product is not easy for businesses. However, the eyeliner box wholesale creates attraction for the consumers with unique customized features used in them. A Die-cut window especially allows the customers to have a look at the inside liners. Packaging is also made attractive by using the coatings like gloss and matte. This attractiveness convinces the buyers to make an instant purchase. 

• Distinctiveness From Rivals

Several brands offer similar types of eyeliners that make it complicated for the buyers to choose between them. Some of them also have similar packaging styles. The unique design helps brands in this regard. The particular eyeliner packaging design creates distinction and enables the brands to make their products more recognizable in the market. Usually, some infographics are also utilized in the design that fascinates the consumers to have a similar look. 

Also Read – THE COMPLEX WORLD OF LASHES AND EXTENSIONS: CREATING PRETTY EYES

Disadvantages

• Less Product Exposure

The eyeliner packaging boxes are considered beneficial for businesses, but at the same time, they have some deficiencies as well. In most cases, the box size is so small that it is impossible to add a transparent window. So, it does not allow customers to have a look at the inside eyeliners. Therefore, it can leave the customers unsatisfied as they only have to rely upon the images displayed in the box. Seeing the images only and exposing the product less can reduce the chances of a possible sale. 

• An Additional Expense

Usually, buying the eyeliner boxes bulk is considered an additional expense that reduces the revenue margin. It is true a little bit because brands have to pay the packaging firms while performing other business activities. A luxurious box even costs higher than small businesses are unable to afford. However, it is the basic need of businesses to add value to their products. Moreover, brands can also get them at low prices from the firms via promotional offers. 

• Efforts and Time Consuming

Another disadvantage of the custom eyeliner boxes is the time and effort it takes to make them innovative. Brands have to study the ongoing trends, and different surveys conducted to check the customer preferences. Therefore, it diverts their attention to focus on the development of business. It usually takes resources as well to hire a professional in this regard. However, various companies offer free design support on bulky orders. Besides it, the efforts made are also a kind of investment that return later with the doubled sales volumes. 

• Consumes Natural Resources

The eyeliner box wholesale is completely sustainable and is considered safe for the environment. But it consumes a lot of natural resources as raw material for the cardboard is achieved from cutting the trees. So, it deals with the pollution problem but can cause deforestation. Therefore, brands need to reuse the same packaging material to avoid this situation. Still, there is a need to blend the reused material with fresh wood pulp for sturdiness. However, some other natural substances like seaweed and bamboo pulp are the best alternatives for wood pulp.  

• Less Space For Printing

The size of these boxes is quite small, and it is why there is less space for printing. Brands have to display a lot of information about their partnerships with other organizations and certifications etc. So, brands keep the eyeliner packaging design short and brief that could only indicate the primary information about the brand and product. The brands have to choose alternative ways in this regard, like displaying all such promotional data over a website and printing a QR code over the box. 

Conclusion

It is clear to understand now that eyeliner boxes also have cons along with several pros. However, there are multiple solutions to the problems faced by the brands in this regard. Innovative and expert packaging firms have found the solution to every problem. Using them creatively can make the brands successful and can provide a competitive edge in the market.