5 Things You Need to Know About the Google Algorithm

With the Google algorithm continuously changing, it can be overwhelming trying to keep up with the latest updates and ranking factors. There’s a lot that goes into working out which factors are the most important and beneficial to your business and it takes a long time to perfect.

However, some things are more important than others. When these are implemented into your website, you have a much better chance of standing out and heading to the top of the ranking on Google.

If you want a better understanding of what you need to know about the Google algorithm, continue reading to find out more.

1. Pay Attention to the Experts

SEO experts know Search Engine Optimization inside and out. Keeping an eye on the experts will give you an advantage on the more important ranking factors at any one time. Large updates usually occur once a year.

To get the best out of the Google algorithm, review your website SEO data and update accordingly as the algorithm evolves constantly.

Additionally, you can set up google alerts. Whenever an update is discussed, you’ll be notified straight to your inbox so you’re prepared in advance for when the next update happens.

2. User Experience

One of the more crucial elements of a website is how easy it is to navigate.

The focus here needs to be on mobile optimization. As internet users access the web via smartphones more now than ever before, correct formatting is fundamental.

Low-quality content and slow loading times mean high bounce rates and inconsistent readers. This hugely affects your ranking on Google.

3. Content

Ranking factors such as content relevance and site design are key components for any business, and the Google algorithm recognizes this. Make sure the content you’re creating and linking to is valuable and matches what your target audience will search for.

Google notices the amount of time someone spends on your website. High-quality engaging content increases traffic and people will stay on the site for longer.

4. Backlinks

It’s important to affiliate with other small businesses and blogs to get backlinks to your site. These backlinks are important in connecting to your site from other sources of the same relevance.

The Google algorithm uses backlinks as a form of credibility, especially when the links are sourced from well-known websites. Having backlinks tells the algorithm that your site is interesting and worth engaging with.

5. Keyword Use

Keyword usage is essential in digital marketing for small businesses.

Aim to be more specific with the relevant keywords. If they aren’t linked to the content you’re producing it will affect your search rankings.

The use of more strategic keywords and placements will narrow down the Google search. Less of a broad range helps to tailor results and benefits the search algorithm.

When including keywords, be mindful to not overuse them and flood the site. This is a detriment to your overall ranking on Google as it’ll recognize it as spam.

Are You ready to tackle the Google Algorithm?

It’s difficult to know everything when it comes to the Google algorithm and ranking factors. It can be a challenge to pinpoint exactly what’s needed to improve search rankings. What we do know is that the purpose of the algorithm is to help people find what they’re looking for, quicker.

Combining all of the above points and incorporating them into your own website is the best way to make the Google algorithm work for you. If you want more SEO tips, check out some of the other articles on our blog. Our website is full of digital marketing content created for people like you.