A Company Tee Shirt Is a Good Investment for Your Business: Here’s Why
With so much emphasis on digital marketing these days, it’s easy for companies to forget the little things that truly matter. Simple things like branded company tee shirts could do wonders for your brand awareness and expand your reach.
Many companies are shying away from formal dress codes and adopting more relaxed modes of dressing. This presents the ideal opportunity to sneak in a company tee shirt or two before getting your entire staff on board.
If you get the design right, your employees will be rocking your company colors with zero complaints. Today, we’ll look at whether it’s a good idea to invest in company tees in this decade.
Company Tees Boost Morale
Did you know that happy employees are 13% more productive than average employees?
Every business owner wants happy employees, but keeping your employees happy is easier said than done. Giving all your employees a bonus could work, but it’s very impractical.
A mutually beneficial way to inject some happiness in the workplace is to give everyone company t-shirts. It’s nothing compared to a bonus, but it gets the job done. This is especially true if you get the t-shirts for their family members too.
Company tee shirts are a gentle shot in the arm to boost your employees’ morale. Just don’t make it mandatory to wear the tees unless they work front-end positions.
Company Tees Boost Brand Recognition
Company tee shirts turn ordinary employees into walking advertisements. You already spend a good part of your budget on advertising. These tee shirts give you a practical and affordable way to make your brand known.
Company tee shirts in company colors and with brand logos are best for brand recognition. Encourage your employees to wear their tees outside of work to increase brand visibility.
Great for Starting Conversations
Custom company tee shirts are eye-catching and inherent conversation starters. Someone will notice your employee in a company tee and ask them something like, “Is that where you work?” This sparks a conversation that centers on your company, or at least at the beginning.
Company tees are great at sparking conversations that revolve around your company. It gives your employees a chance to put in a good name for your company. Most employees are proud of where they work, so don’t worry about them tarnishing your company’s image.
It Enhances Company Unity
Company tees give your employees a sense of identity and unity. Instead of identifying as individuals, they’ll identify as company staff. This sense of unity is excellent for improving work relationships and encouraging teamwork.
You can shake things up and give different departments different color tees. This is great for company retreats or camping trips. That way, different departments can compete as teams, and every team can identify its members.
Increases Your Employees’ Visibility
It’s hard for customers to tell your staff apart from other customers if they’re wearing their usual clothes. Your employees may wear a badge, but a badge is hard to spot when you’re more than 10 feet away.
Customers can spot someone in a company tee shirt from far away, especially if the t-shirts are bright colored. This makes it easy for customers to spot your staff and approach them for any queries, comments, or complaints.
How To Design a Company Tee Shirt for Your Business
Maybe you’re not the most creative person in the neighborhood, and you have no clue how to design a company T-shirt. Thankfully, designing a company tee shirt is a breeze and doesn’t require taking an art class.
Here’s how to design the perfect company tee shirt:
Define the T-Shirt’s Purpose
There are lots of reasons why you want a company tee shirt, but what is its core purpose. Is it to increase awareness? Or maybe you’re having an event and want your staff to represent the company adequately.
Regardless of the reason, defining the t-shirt’s purpose will give you the blueprint for your company tee’s design.
Set Your Budget and Quantity
The next step is to decide how much you want to spend on the company t-shirts. You also need to decide the number of t-shirts you want.
Consider adding a 10% contingency on your budget in case you need extra details or adjustments on the t-shirts. This 10% is also important for any unexpected additions to your staff or for replacement purposes. Remember not to skimp on your t-shirt budget if you want to make the right impression.
Explore Your Printing Options
There are plenty of printing options available for your company tee shirts. It’s on you to pick the most appropriate printing method and designer for your tees. That said, here are the most common printing methods for tee shirts:
- Screen printing
- Direct-to-garment printing
- Vinyl graphics printing
These are the main printing options for company tee shirts. It’s best to find a screen printing wholesale designer for your company t-shirts. That’s because they can print bulk orders at affordable rates.
Create a Concept and Design Your Tee
For the fourth step, you’ll have to work in tandem with the designer to create a design for your company tee. You’ll have to pick a t-shirt type, select the colors, and decide whether you want any text or graphics on the tee. Tee shirts with business logos are never a bad idea.
Print and Order the Tees
The final step entails printing the tees you just designed and ordering them for you and your staff. Ensure you get the right sizes, so everyone looks perfect in them. You can contact your designer whenever you need to make adjustments to the design, but you’ll need to order an entirely new batch.
Order Your Company Tee Shirts Today
No business is complete without its very own tee shirts. If you’ve been mulling over getting tee shirts for your company, today is the best day to do so. Just ensure you get the right company tee shirt designer for the job for the best results.
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