Microsite vs Landing Page: What’s the Difference?

The average American consumer sees more than 5,000 advertisements each day. Since the advent of the internet marketing tactics by businesses have had to adapt. Microsites and landing pages are some of your best marketing tactics.

But what is a microsite vs landing page? They are both versatile tools for your internet marketing campaign. Knowing their similarities and differences can help you employ them the right way to reach new customers.

Read on to find out all about what makes these two web features unique and how you can incorporate them into your business.

What Is a Microsite Definition?

Microsites are smaller, more discrete versions of a website found within an existing website or hosted on the same server. When comparing a microsite vs website their size and complexity is their main defining feature.

A microsite may be opened using a clickable link. The user will then be transferred to a smaller page, usually about a specific topic.

Uses for Microsites

Most microsites are often used to direct users to a more specific type of information or advertisement. For instance, a party planning website may have a microsite about an upcoming Christmas party.

They can also be used for SEO purposes as a backlink. Sometimes they also help with editorial purposes to expand on features within a larger website. These are some common microsite examples.

What Is a Landing Page Definition?

A landing page is a single page that is the result of clicking on a hyperlinked promotion. It is often the end-game of a promotion. Landing pages are often standalone pages that are part of an overall website or microsite.

Uses for Landing Pages

Landing pages’ primary use is to generate leads. A landing page is activated when you click on a hyperlinked advertisement most of the time. The landing page is how the advertisement provides its service.

For instance, if you clicked on a link promising you low-interest rates on a home loan, the landing page would be the online application where you could apply for the loan.

Microsite vs Landing Page

Microsites and landing pages have some similarities, but they are very different entities. First of all, a landing page is only one page where a microsite can be many.

A landing page is always hosted on the parent website, whereas a microsite can be a standalone site. Both are made for advertising campaigns, are smaller than normal websites, and are often temporary.

Also, a landing page can be part of a microsite, but a microsite can’t be part of a landing page. A microsite is a larger, more complicated entity.

Web Tools for Your Toolbox

Now that you know the difference between a microsite vs landing page, you can determine the right way to incorporate them into your online operations. Both have their unique applications and you aren’t limited to using one.

Use the information in this guide to decide which works best for your business today. Quench your thirst for knowledge often by visiting our site and seeing what else we have to offer.