Trends in Influencer Marketing Space

Are you planning to become an influencer? Are you abreast of the changes in the influencer marketing space? It is important to keep an eye on the trends in the influencer marketing space just so you have a better platform. Wondering how Instagram supports its creators? Why are most influencers working with micro-influencers? Have you gone the vertical video way? All and more trends on influencer marketing are covered in this article.

1. The rise of Nano and Micro-influencers

There are avalanches of niche communities that brands can tap into. But how do they tap into these niches? What are the benefits of taping them? How do you rate products that are recommended to you by friends? This is what happens when you tap into niche communities. They make your brand friendlier.

2. Influencers Turned Business Owners

Many full flagged entrepreneurs have developed from influencers. Though being an influencer is a full-time job on its own, some influencers have tapped the influence and converted them to their ventures.@coffeebae97 is one such entrepreneur.

 By influencing coffee brands and the best restaurant to take coffee, she now sells coffee. Elanna McGowan launched a beauty brand after having a lot of influence on beauty brands. How is this important for brands? Now, this opens the floor for partnerships. Do you have an upcoming campaign? Have you ever partnered with influencers? Now if you have any upcoming campaigns, form partnerships with influencers, and guess what! You could land a giveaway.

3. Authenticity over perfection

People crave authenticity. Have you noticed that people gravitate towards authentic people; those who honor their struggles? Social media is awash with many fake personalities. Content creators mistake perfection with authenticity.

 Even so, influencers have embraced authenticity and their followers have plummeted. In the past, for instance, influencers used to share perfectly curated and feed aesthetics videos. Today, most of them prefer in-the-moment photos. Emily Mariko is one such example; he creates simple videos and gets tens of millions of views. The time to worry about having influencers with the perfect aesthetic is long gone. Head over to Facebook, buy Facebook page likes, and increase your audience. Instead, it’s time to focus on influencers who foster authentic relationships with the audience. 

4. UGC and Crediting

Forbes has established that more than 80% of companies use user-generated content as their marketing strategy. But why have influencers continually embraced it? Compared to brand advertising, UGC is seen to be more authentic. It allows your product to be seen as more credible than competitors. Even so, before reposting a photo, it’s good to ask for permission. Even better, tag the creator and credit them in the caption. 

This is an increasingly growing trend. People want to be compensated for their work as well. But think of this; you have given your all to create a video. After posting the video, it fails to go viral except for positive comments by followers. Then a few days later, a socialite; a person who is known to have more influence posts it without giving you the credit, and guess what! Within hours, he gets millions of likes and views. How would you feel? UGC and crediting is the trend. Let’s all embrace it and give credit where it’s due

5. A shift to Video Content Partnerships

As a business leader, it’s expected that you have one eye on what’s going on in your company and another eye on what’s expected in the future. How is YouTube supporting creators? Why everyone does prefer micro-influencers? Should you prioritize vertical video? Did you ever post any vertical video in the past? What kind of comments did it attract? Now, there was a time when posting a vertical video received negative comments. 

Most content creators admit that they will add more videos to their strategies. Christina Galbato says she plans on adding more videos and encourages others to do the same. But how do you keep your community engaged as an n influencer? Now, if you think about it, marketers sell us to experience. We only go for delightful experiences and adding video content to your Instagram stories is a great way to start doing this.

With technology, every sector is sure to experience new trends. Let’s keep an eye on whether these trends will take off. Even as we do so, let’s remember salient tenets such as asking for permission before reposting photos and tagging the creator.